- Visibility5
- Citations0
- Sentiment50
- Site quality80
- AI readiness7
AI assistants rarely name Spire, mentioning the company in 1 of 60 answers. Its overall score is 26 out of 100, ranking 1,676th of 2,047 companies in the study. Spire's website passes 1 of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the energy market: none named Spire. AI assistants named it in 1 of 60 answers (1.7%). The typical energy company is named in 3.3% of answers. By how often it is named, Spire ranks 62 of 109 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
109 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best natural gas providers for homeowners in the Midwest?”
When considering natural gas providers for homeowners in the Midwest, it's important to understand that the Midwest is not a single deregulated market like some other regions. Instead, natural gas distribution is typically handled by regulated utilities that operate in specific service territories within each state.
This means you generally don't "choose" your natural gas provider in the same way you might choose an electricity supplier in a deregulated market. Instead, you are served by the utility that has the franchise to operate in your specific town or county.
However, the …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · spireenergy.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US-listed.
- What energy options are available for businesses instead of standard natural gas service?
- What are the best natural gas providers for homeowners in the Midwest?
- Natural gas utility companies vs propane suppliers — which is more reliable for commercial properties?
- Where can I find reliable natural gas service for rural properties in the US?
- What pricing tiers do residential natural gas utility companies usually offer?
- Can natural gas utilities support both home heating and outdoor grills?
- What are good alternatives to traditional natural gas utilities for home heating?
- Why would my natural gas bill suddenly increase and how can I resolve it?
- Which natural gas utilities are recommended for businesses looking to lower energy costs?
- What should I do if I smell gas in my home?
- How do commercial and residential natural gas rates typically differ?
- How do businesses use natural gas utilities for large-scale heating?
- Are natural gas utility services cost-effective for new homeowners?
- Is switching to a new natural gas utility company worth it for small business owners?
- How does natural gas service compare to electric heating for residential use?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.