- Visibility5
- Citations0
- Sentiment100
- Site quality80
- AI readiness7
AI assistants rarely name Sokolin, mentioning it in just 2 of 60 answers. K&L Wine Merchants and Wine.com appear in the same answers. Sokolin's overall score is 35 out of 100, ranking 864th of 2,047 companies and close to the typical company in its sector. Its website passes 1 of 14 technical checks for AI tools.
We asked 15 unbranded questions about the retail market: none named Sokolin. AI assistants named it in 2 of 60 answers (3.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Sokolin ranks 392 of 640 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Top places to buy luxury wines for collectors online in the United States”
For wine collectors in the United States seeking luxury wines online, several reputable platforms offer extensive selections, from rare vintages to highly-allocated bottles. These sites often provide authentication, proper storage, and specialized shipping to ensure the quality of your investment.
Here are some of the top places to consider:
Online Retailers & Merchants:
Millesima USA: Known for its rare wines, Millesima offers careful and fast delivery with guaranteed provenance. They boast over 150,000 customers.
K&L Wine Merchants (klwines.com): This retailer is noted …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Sokolin publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Magento.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 16 of 100 · 100% of checks could run · checked on October 3, 2026 · sokolin.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- How does online fine wine buying compare to shopping at local high-end wine stores?
- Are premium wine retailers worth the higher prices for curated selections?
- How can I verify the authenticity of a rare vintage before purchasing from a fine wine merchant?
- Top places to buy luxury wines for collectors online in the United States
- Is it better to buy luxury wines by the case or as individual bottles?
- Alternatives to purchasing luxury wine from online retailers
- What are other ways to discover high-quality wines outside of premium wine merchants?
- Best types of fine wine to gift for a milestone celebration
- What luxury wine options are suitable for building a long-term wine collection?
- How much should you expect to pay for top-rated Bordeaux or Burgundy wines in the US?
- What are the best fine wine merchants for sourcing rare vintages in the US?
- Old World vs New World wines: which are better for investment purposes?
- Where can I find emerging region wines if I'm seeking something beyond traditional fine wine areas?
- Are there shipping fees or minimum order requirements with fine wine retailers?
- What should I do if a fine wine shipment arrives with damaged bottles?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.