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Shopbop

shopbop.com · Retail

Ranked 824 of 2,047 companies in the study

35Overall score
  • Visibility14
  • Citations1
  • Sentiment81
  • Site quality73
  • AI readiness21
What this means for Shopbop

AI assistants name Shopbop in 15% of answers, which is more frequent than the typical company in its sector. Its overall score is 35 out of 100, ranking 824th of 2,047 companies. The website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the retail market: none named Shopbop. AI assistants named it in 9 of 60 answers (15.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Shopbop ranks 194 of 640 in its sector.

Named by AI in
15.0%
9 of 60 answers
Share of mentions
12.5%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
283 of 640
by overall score, where the typical retail company scores 34
How Shopbop compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
14

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
81

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score35
Ranks 283 of 640. Typical company: 34
Named in answers15%
Ranks 194 of 640. Typical company: 7%
AI readiness21
Ranks 351 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“What are the best online stores for women's designer dresses in the US?”

For women in the U.S. seeking designer dresses online, several prominent retailers offer a wide selection of luxury brands and styles. These stores cater to various occasions, from casual to black-tie events, and often provide different price points within the designer category.

Some of the best online stores for women's designer dresses in the US include:

Nordstrom offers a great selection of designer dresses from brands like Zimmermann, Akris Punto, and St. John.

Bergdorf Goodman features a wide range of designer dresses for various occasions, including day dresses, cocktai …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Nordstrom15Saks Fifth Avenue8Revolve5Neiman Marcus4NET-A-PORTER1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Nordstrom
32.8%
NET-A-PORTER
17.9%
Shopbop
13.4%
Saks Fifth Avenue
13.4%
Revolve
13.4%
Neiman Marcus
9.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
4/15
OpenAI
3/15
Claude
1/15
Perplexity
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Not by itself. Shopbop publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.shopbop.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

whowhatwear.com
11
elle.com
11
vistoya.com
10
alibaba.com
10
vogue.com
9
staples.com
9
nordstrom.com
8
justdial.com
8
bloomingdales.com
7
collegefashion.net
7

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (5 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are the best online stores for women's designer dresses in the US?
  • Where can I shop online for head-to-toe outfits for wedding guests?
  • Best places to buy weather-proof staples for fall online with easy returns?
  • Where can I find trending contemporary clothing for women online with fast shipping?
  • What should I do if my order from an online fashion retailer arrives damaged?
  • How can I check the authenticity of designer handbags bought online?
  • How do pricing tiers work for luxury vs. contemporary women's fashion online?
  • Which US websites offer similar selections to multi-brand designer retailers for women?
  • Where can I find sales on designer apparel and accessories in the US?
  • What are some alternatives to curated online boutiques for fashion-conscious shoppers?
  • Where else can I buy emerging designer pieces online besides specialty fashion sites?
  • Are contemporary labels from designer-focused sites good value for the price?
  • Is it worth purchasing high-end accessories from an online fashion retailer?
  • How do online designer boutiques compare to department store websites for selection and styling advice?
  • Curated fashion sites vs. direct-from-designer shopping—what's the main difference for shoppers?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 35 of 100 badge for Shopbop

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<a href="https://aeo-audit.rezolve.com/us/shopbop.com"><img src="https://aeo-audit.rezolve.com/us/badges/shopbop.com.svg" alt="Overall score 35 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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