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Sears

sears.com · Retail · S, SHLD

Ranked 1,637 of 2,047 companies in the study

26Overall score
  • Visibility6
  • Citations0
  • Sentiment50
  • Site quality67
  • AI readiness29
What this means for Sears

AI assistants name Sears in 6.7% of their answers, matching the typical company in the retail sector. Sears has an overall score of 26 out of 100, placing it 1,637th of 2,047 companies. Its website passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the retail market: none named Sears. AI assistants named it in 4 of 60 answers (6.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Sears ranks 301 of 640 in its sector.

Named by AI in
6.7%
4 of 60 answers
Share of mentions
4.5%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
522 of 640
by overall score, where the typical retail company scores 34
How Sears compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
6

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score26
Ranks 522 of 640. Typical company: 34
Named in answers7%
Ranks 301 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What Claude actually said

An answer that names the company

“What are the best places to find affordable appliances for families in the US?”

I'll search for current information on where to find affordable appliances for families in the US.Based on the search results, here are the best places to find affordable appliances for families in the US:

Retail Stores

Home Depot, Lowe's, and Sears sell the most major appliances in the U.S. Additionally, you can find options at:

Costco: Offers coordinating kitchen appliance packages as a budget-friendly option

Online retailers: US Appliance provides online shopping for major home appliances with low prices

Affordable Appliance Brands

For budget-conscious shopping, consi …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Walmart18Target16Home Depot13Best Buy9
Share of mentions

How the mentions in these answers were split between this company and its rivals

Walmart
28.9%
Target
24.1%
Home Depot
24.1%
Best Buy
14.5%
Sears
4.8%
Kohl's
3.6%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
2/15
Gemini
1/15
Perplexity
1/15
OpenAI
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

  • UCPCould not check
  • ACPCould not check
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 37 of 100 · 65% of checks could run · checked on October 5, 2026 · www.sears.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
34
lowes.com
19
homedepot.com
18
consumerreports.org
17
target.com
13
walmart.com
13
reddit.com
12
bestbuy.com
12
costco.com
10
ikea.com
9

In the study as Consumer brands.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are online marketplaces or brick-and-mortar general merchandise stores cheaper for electronics?
  • What are some alternatives to department stores for affordable home improvement supplies?
  • What are the best places to find affordable appliances for families in the US?
  • Discount retailers vs. big box stores: which is better for home essentials?
  • How can I resolve issues with missing items from a general merchandise order?
  • Are department stores a good option for purchasing tools on a budget?
  • How do holiday sales affect pricing for electronics at department stores?
  • Is it worth buying home appliances from a general merchandise store?
  • How do department stores compare to specialty appliance retailers in terms of price and selection?
  • Where can families find all-in-one shopping for back-to-school and home essentials?
  • Where can budget-conscious homeowners shop for quality home goods online?
  • Best general merchandise retailers for clothing, tools, and electronics under one roof?
  • What are practical places to buy kitchen appliances and furniture in one trip?
  • What should I do if my online order for home goods arrives damaged?
  • What are typical price ranges for washers and dryers at general merchandise retailers?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 26 of 100 badge for Sears

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<a href="https://aeo-audit.rezolve.com/us/sears.com"><img src="https://aeo-audit.rezolve.com/us/badges/sears.com.svg" alt="Overall score 26 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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