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Scholastic

scholastic.com · Unclassified · SCHL

Ranked 185 of 2,047 companies in the study

43Overall score
  • Visibility38
  • Citations1
  • Sentiment79
  • Site quality60
  • AI readiness57
What this means for Scholastic

AI assistants name Scholastic in 25% of answers, which is much more often than the typical company in its group at 3.3%. Its overall score is 43 out of 100, ranking 185th of 2,047 companies. Scholastic's website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market: none named Scholastic. AI assistants named it in 15 of 60 answers (25.0%). The typical company in its group is named in 3.3% of answers. By how often it is named, Scholastic ranks 12 of 61 in its sector.

Named by AI in
25.0%
15 of 60 answers
Share of mentions
57.7%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
7 of 61
by overall score, where the typical company scores 29
How Scholastic compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
38

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
79

How positively AI describes the company

Site quality
60

How well built the website's own pages are

AI readiness
57

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with its group

61 companies in this sector. The line on each bar is the typical company.

Overall score43
Ranks 7 of 61. Typical company: 29
Named in answers25%
Ranks 12 of 61. Typical company: 3%
AI readiness57
Ranks 1 of 61. Typical company: 21
What Perplexity actually said

An answer that names the company

“Which book collections are best suited for promoting social emotional learning among kids?”

The best-suited book collections for promoting social-emotional learning (SEL) among kids are curated series and themed collections that explicitly focus on emotions, friendships, self-regulation, empathy, and resilience. Strong options in the results include Scholastic’s Social Emotional-Learning Book Sets, Lee & Low’s Social and Emotional Learning Collection, and Magination Press’s SEL Collection with RIF resources.

A practical shortlist by age and use:

Preschool to early elementary: Scholastic’s Behavior Matters set helps children learn sharing, self-re …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Highlights5
Share of mentions

How the mentions in these answers were split between this company and its rivals

Scholastic
71.4%
Highlights
23.8%
Penguin Young Readers
4.8%
Capstone
0.0%
Lerner Publishing Group
0.0%
Houghton Mifflin Harcourt (HMH) Books for Young Readers
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
6/15
Perplexity
3/15
Claude
3/15
OpenAI
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
27 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot met

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 30 of 100 · 97% of checks could run · checked on October 5, 2026 · www.scholastic.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

scholastic.com (its own website)
16
files.eric.ed.gov
13
shop.scholastic.com
10
discountschoolsupply.com
8
amazon.com
8
brighterly.com
7
education.scholastic.com
6
weareteachers.com
6
getepic.com
6
readingrockets.org
5

In the study as US-listed.

Every question, and where the company came up (8 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Which book collections are best suited for promoting social emotional learning among kids?
  • Best ways to integrate educational magazines into the elementary curriculum
  • Alternatives to print books for keeping kids engaged in reading during summer break
  • How do children's magazines compare to traditional picture books for classroom engagement?
  • Where can parents find free or low-cost educational resources for kids online?
  • What should I do if a school book order hasn't arrived on time?
  • What are the best children's books for encouraging early literacy at home?
  • Is it better to buy educational resources in bulk or individually for a classroom setting?
  • How can educators handle duplicate titles in classroom book collections?
  • Are children's book boxed sets worth the investment for family reading time?
  • Reading programs vs. individual book purchases—what's better for building a classroom library?
  • Top educational resources to support remote learning for elementary students
  • What's the average price range for classroom library starter sets for elementary schools?
  • What are some alternatives to traditional children's books to support literacy development?
  • How much do children's educational magazines typically cost per year in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 43 of 100 badge for Scholastic

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<a href="https://aeo-audit.rezolve.com/us/scholastic.com"><img src="https://aeo-audit.rezolve.com/us/badges/scholastic.com.svg" alt="Overall score 43 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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