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Sinclair Broadcast Group

sbgi.net · Media · SBGI

Ranked 1,504 of 2,047 companies in the study

28Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality87
  • AI readiness29
What this means for Sinclair Broadcast Group

AI assistants do not name Sinclair Broadcast Group in any of their answers out of 60. Its overall score is 28 out of 100, ranking 1,504th of 2,047 companies in the study and 74th of 99 in its sector. Its website passes 4 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the media market: none named Sinclair Broadcast Group. AI assistants named it in none of 60 answers. The typical media company is named in 15.0% of answers. By how often it is named, Sinclair Broadcast Group ranks 80 of 99 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
74 of 99
by overall score, where the typical media company scores 36
How Sinclair Broadcast Group compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
0

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score28
Ranks 74 of 99. Typical company: 36
Named in answers0%
Ranks 80 of 99. Typical company: 15%
AI readiness29
Ranks 26 of 99. Typical company: 29
What Gemini actually said

The company is not named in this answer

“Best online forums or apps as alternatives to televised local news updates?”

For alternatives to televised local news updates, several online forums and apps offer comprehensive local coverage, often with more specific and community-focused information.

Here are some of the best options:

News Apps Focusing on Local Updates:

NewsBreak is highly recommended for hyper-local and community-level updates. It allows you to enter your zip code for neighborhood-specific information, including local government decisions, school board meetings, crime alerts, and community events that larger national apps often miss. You can also set up push notifications for your im …

The AI’s answer as we received it, shortened and not checked for accuracy.

Named instead
Hearst Television2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Hearst Television
66.7%
Scripps (The E.W. Scripps Company)
33.3%
Sinclair Broadcast Group
0.0%
Nexstar Media Group
0.0%
Gray Television
0.0%
TEGNA Inc.
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
0/15
Perplexity
0/15
Claude
0/15
OpenAI
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · sbgi.net · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

reddit.com
22
propublica.org
14
directv.com
12
nfhsnetwork.com
10
maxpreps.com
10
sling.com
10
en.wikipedia.org
9
fubo.tv
8
weather.gov
8
engadget.com
8

In the study as Consumer brands.

Every question, and where the company came up (0 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How to follow high school sports events live in your city?
  • Why am I not receiving regional sports broadcasts on my television?
  • Best online forums or apps as alternatives to televised local news updates?
  • Are there affordable packages for accessing both local news and sports content together?
  • Does paying extra for hyperlocal investigative reporting provide better value than standard news coverage?
  • What's the best way to stay updated on severe weather events in your area through local media?
  • How can I fix buffering issues when streaming local news videos online?
  • What are the best ways to access local news and sports coverage in the U.S. for free?
  • What are the typical costs for subscribing to local news and sports streaming platforms in the U.S.?
  • How does traditional local television news compare to streaming-based local news services?
  • Which platforms offer comprehensive investigative journalism focused on U.S. communities?
  • Is subscribing to a local news streaming service worth it for daily community updates?
  • Local sports broadcasting vs. national sports channels—which is better for following hometown teams?
  • What alternative sources exist for regional investigative reporting besides standard TV broadcasts?
  • What are some free options for streaming live local sports events without a cable subscription?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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