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Salesforce

salesforce.com · Technology · CRM

Ranked 122 of 2,047 companies in the study

44Overall score
  • Visibility45
  • Citations2
  • Sentiment68
  • Site quality80
  • AI readiness29
What this means for Salesforce

AI assistants name Salesforce in 53.3% of answers, which is much more often than the typical company in its sector at 10%. Its overall score is 44 out of 100, ranking 122nd of 2,047 in the study. The Salesforce website passes 4 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the technology market: none named Salesforce. AI assistants named it in 32 of 60 answers (53.3%). The typical technology company is named in 10.0% of answers. By how often it is named, Salesforce ranks 13 of 273 in its sector.

Named by AI in
53.3%
32 of 60 answers
Share of mentions
33.3%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 4
Rank in its sector
32 of 273
by overall score, where the typical technology company scores 36
How Salesforce compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
45

How often AI assistants name the company

Citations
2

How often AI uses the company's own website as a source

Sentiment
68

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score44
Ranks 32 of 273. Typical company: 36
Named in answers53%
Ranks 13 of 273. Typical company: 10%
AI readiness29
Ranks 82 of 273. Typical company: 29
What Gemini actually said

An answer that names the company

“Is investing in an AI-powered CRM platform worth it for medium-sized businesses?”

Investing in an AI-powered CRM platform can be highly beneficial for medium-sized businesses, offering significant advantages in efficiency, customer understanding, and sales. However, it also comes with certain challenges that need to be considered.

Benefits of AI-Powered CRM for Medium-Sized Businesses:

Enhanced Customer Insights and Personalization AI-powered CRMs analyze customer data to provide deeper insights into preferences and behaviors, enabling businesses to personalize interactions at scale. This can lead to improved customer engagement, satisfaction, and retention. …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
HubSpot36Microsoft Dynamics 36531
Share of mentions

How the mentions in these answers were split between this company and its rivals

Salesforce
35.2%
HubSpot
28.6%
Zoho CRM
18.7%
Microsoft Dynamics 365
16.5%
Oracle CX (Customer Experience) Cloud
1.1%
SAP Customer Experience (CX)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
9/15
Claude
9/15
Perplexity
7/15
OpenAI
7/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 97% of checks could run · checked on October 5, 2026 · www.salesforce.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

creatio.com
33
monday.com
23
blog.hubspot.com
21
larksuite.com
17
salesforce.com (its own website)
14
cirrusinsight.com
14
zapier.com
13
nutshell.com
12
pipeline.zoominfo.com
11
hubspot.com
10

In the study as S&P 500.

Every question, and where the company came up (11 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Agentic CRM platform vs standalone AI chatbots — what’s the difference for businesses?
  • Is investing in an AI-powered CRM platform worth it for medium-sized businesses?
  • What are the alternatives to all-in-one AI CRM platforms for managing customer data?
  • Which customer relationship management tools offer integrated AI automation for sales teams?
  • How can integrated AI in a CRM platform help with lead management and qualification?
  • Why is my AI-powered CRM not syncing customer data across my sales and support channels?
  • Which tools can supplement a core CRM system for businesses seeking more AI-driven automation?
  • How does an AI-powered CRM differ from a traditional CRM system?
  • What should I consider before choosing an AI-integrated CRM for enterprise use?
  • What are common ways businesses use AI-powered CRM tools for personalized customer engagement?
  • What are the best AI-powered CRM platforms for enterprise businesses in the US?
  • What is the average monthly cost of AI-powered CRM platforms for enterprises in the US?
  • How does the pricing of AI-driven CRM solutions compare between cloud-based and on-premise options?
  • How can I improve poor automation results in my AI-driven CRM workflows?
  • Are there any non-AI CRM solutions that still offer advanced automation features?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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