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Royal Caribbean Group

royalcaribbean.com · Travel · RCL

Ranked 534 of 2,047 companies in the study

38Overall score
  • Visibility29
  • Citations8
  • Sentiment50
  • Site quality80
  • AI readiness36
What this means for Royal Caribbean Group

AI assistants name Royal Caribbean Group in 28.3% of answers, more often than the typical company in its sector. Its overall score is 38 out of 100, ranking 534th of 2,047. The company's website passes 3 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the travel market: none named Royal Caribbean Group. AI assistants named it in 17 of 60 answers (28.3%). The typical travel company is named in 21.7% of answers. By how often it is named, Royal Caribbean Group ranks 26 of 75 in its sector.

Named by AI in
28.3%
17 of 60 answers
Share of mentions
28.8%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
33 of 75
by overall score, where the typical travel company scores 37
How Royal Caribbean Group compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
29

How often AI assistants name the company

Citations
8

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with travel

75 companies in this sector. The line on each bar is the typical company.

Overall score38
Ranks 33 of 75. Typical company: 37
Named in answers28%
Ranks 26 of 75. Typical company: 22%
AI readiness36
Ranks 6 of 75. Typical company: 21
What Gemini actually said

An answer that names the company

“How do gratuities and service charges work on cruise vacations?”

Gratuities, often called service charges or crew appreciation, are an expected part of most cruise vacations and are essentially tips for the crew members who work to make your trip enjoyable.

Here's a breakdown of how they typically work:

Automatic Daily Charges Most major cruise lines, such as Royal Caribbean, Carnival, Celebrity, Princess, and Holland America, automatically add a set gratuity amount to your onboard account daily. These charges generally range from $10 to $25 per person, per day, depending on the cruise line and your cabin category. For example, as of 2026, Royal Ca …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Royal Caribbean16Norwegian Cruise Line5Carnival Cruise Line4Princess Cruises2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Royal Caribbean Group
31.5%
Carnival Cruise Line
27.8%
Norwegian Cruise Line
16.7%
Princess Cruises
13.0%
Celebrity Cruises
11.1%
MSC Cruises USA
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
6/15
Claude
4/15
Perplexity
4/15
OpenAI
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.royalcaribbean.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

royalcaribbean.com (its own website)
46
cruisecritic.com
46
thepointsguy.com
32
royalcaribbeanblog.com
14
ncl.com
12
celebritycruises.com
11
carnival.com
9
travelandtourworld.com
9
virginvoyages.com
9
thetimes.com
9

In the study as S&P 500.

Every question, and where the company came up (7 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How do gratuities and service charges work on cruise vacations?
  • What are alternatives to traditional sea cruises for exploring the Caribbean?
  • Non-cruise ways to visit multiple Mediterranean countries on one trip
  • Weekend cruises vs week-long cruises: Which is more budget-friendly?
  • Which cruises offer the best activities for kids and teens?
  • Ocean cruise vs river cruise for first-time travelers
  • Is it better to book a balcony cabin or an interior room on a cruise?
  • When do cruises typically have the lowest prices from US ports?
  • How can I resolve issues with shore excursion bookings on a cruise?
  • Top-rated cruise destinations for a romantic getaway from the United States
  • What should I do if my cruise is cancelled last minute?
  • Best short getaway cruises for travelers based in Florida
  • What are the best cruise options for families departing from the US?
  • What cruise itineraries are best for adventure seekers?
  • Are all-inclusive cruise packages worth the extra cost?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 38 of 100 badge for Royal Caribbean Group

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<a href="https://aeo-audit.rezolve.com/us/royalcaribbean.com"><img src="https://aeo-audit.rezolve.com/us/badges/royalcaribbean.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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