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Ridge

ridge.com · Retail

Ranked 732 of 2,047 companies in the study

36Overall score
  • Visibility19
  • Citations1
  • Sentiment70
  • Site quality73
  • AI readiness43
What this means for Ridge

AI assistants name Ridge in 16.7% of answers, which is more often than the typical company in the retail sector. Ridge has an overall score of 36 out of 100, ranking 732nd of 2,047 companies. Its website passes 6 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the retail market: none named Ridge. AI assistants named it in 10 of 60 answers (16.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Ridge ranks 173 of 640 in its sector.

Named by AI in
16.7%
10 of 60 answers
Share of mentions
22.7%
compared with 5 rivals
AI readiness
6/14
technical checks passed. Typical for its sector: 3
Rank in its sector
248 of 640
by overall score, where the typical retail company scores 34
How Ridge compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
19

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
70

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
43

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score36
Ranks 248 of 640. Typical company: 34
Named in answers17%
Ranks 173 of 640. Typical company: 7%
AI readiness43
Ranks 124 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“Key organizers versus traditional keychains—which is better for durability and convenience?”

When deciding between key organizers and traditional keychains, both durability and convenience are key factors. Key organizers generally offer significant advantages in both areas.

Durability

Key organizers are typically constructed from robust materials designed for longevity. You'll find them made from:

Aircraft-grade aluminum

Stainless steel

Titanium

G10 composite (for heavy-duty options)

These materials contribute to a tough yet lightweight product that can withstand daily use. Some brands, like Ekster, even offer a lifetime warranty o …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Bellroy7Ekster5Secrid3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Bellroy
28.2%
Ridge
25.6%
Ekster
23.1%
Secrid
15.4%
Nomad
7.7%
Dango Products
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
4/15
Claude
2/15
OpenAI
2/15
Perplexity
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Yes. Ridge publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.

  • UCPPublished
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.

The shop runs on Shopify.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
27 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPPassed

    Tools registered in the browser through navigator.modelContext.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 45 of 100 · 100% of checks could run · checked on October 3, 2026 · ridge.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • PassedWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

hiconsumption.com
27
alibaba.com
22
ekster.com
21
mykeyport.com
18
packhacker.com
13
forbes.com
10
businessinsider.com
10
nytimes.com
8
themodestman.com
7
werd.com
7

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (5 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Why does my RFID wallet sometimes stop blocking signals, and can it be fixed?
  • Are there budget-friendly options for stylish and durable tech essentials?
  • Key organizers versus traditional keychains—which is better for durability and convenience?
  • Is a high-end key organizer really more functional than a basic one?
  • Metal wallets vs. leather wallets for daily use—pros and cons?
  • Recommended tech accessories to keep in your everyday carry kit?
  • Top-rated key organizers for people who value style and function?
  • How do I prevent my everyday carry wallet from scratching my cards?
  • What are some alternatives to minimalist wallets for everyday essentials?
  • Which multi-purpose wallets work well for both business and casual use?
  • What are the best minimalist wallets for everyday carry?
  • Is it better to buy a modular wallet or a standard wallet for daily essentials?
  • What are the best everyday carry accessories for frequent travelers?
  • How much should I expect to spend on a quality minimalist wallet in the US?
  • Are premium everyday carry wallets worth the investment?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 36 of 100 badge for Ridge

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<a href="https://aeo-audit.rezolve.com/us/ridge.com"><img src="https://aeo-audit.rezolve.com/us/badges/ridge.com.svg" alt="Overall score 36 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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