Back to the study

Revlon

revlon.com · Consumer goods · REV

Ranked 592 of 2,047 companies in the study

38Overall score
  • Visibility9
  • Citations1
  • Sentiment83
  • Site quality73
  • AI readiness64
What this means for Revlon

AI assistants name Revlon in 5% of answers, slightly more often than the typical company in its sector. Revlon's overall score is 38 out of 100, ranking 592nd of 2,047 companies studied. Its website passes 9 of 14 technical checks, showing a moderate level of readiness for AI tools.

We asked 15 unbranded questions about the consumer goods market: none named Revlon. AI assistants named it in 3 of 60 answers (5.0%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Revlon ranks 50 of 118 in its sector.

Named by AI in
5.0%
3 of 60 answers
Share of mentions
15.0%
compared with 5 rivals
AI readiness
9/14
technical checks passed. Typical for its sector: 3
Rank in its sector
20 of 118
by overall score, where the typical consumer goods company scores 30
How Revlon compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
9

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
83

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
64

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with consumer goods

118 companies in this sector. The line on each bar is the typical company.

Overall score38
Ranks 20 of 118. Typical company: 30
Named in answers5%
Ranks 50 of 118. Typical company: 3%
AI readiness64
Ranks 1 of 118. Typical company: 21
What Gemini actually said

An answer that names the company

“Are premium brow pencils better than drugstore versions for shaping eyebrows?”

The idea that premium brow pencils are inherently "better" than drugstore versions for shaping eyebrows is a common misconception. Many drugstore brow pencils offer comparable, if not equal, performance to their high-end counterparts, often at a fraction of the cost. The "best" brow pencil ultimately depends on individual preferences and desired results.

Here's a breakdown of why drugstore brow pencils can be just as effective:

Precision: Many affordable brow pencils feature ultra-fine tips that allow for precise, hair-like strokes, essential for natural-looking brows. The L'Oréal Pa …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
CoverGirl1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Maybelline New York
73.3%
Revlon
20.0%
CoverGirl
6.7%
L'Oréal Paris USA
0.0%
Almay
0.0%
Sally Hansen
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
OpenAI
1/15
Perplexity
0/15
Claude
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Yes. Revlon publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.

  • UCPPublished
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.

The shop runs on Shopify.

Show every check, for your technical team
Discoverability
80 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
27 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPPassed

    Tools registered in the browser through navigator.modelContext.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 46 of 100 · 100% of checks could run · checked on October 5, 2026 · www.revlon.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

9 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • PassedWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

reddit.com
16
youtube.com
15
lorealparisusa.com
14
cosmopolitan.com
11
marieclaire.com
10
lemon8-app.com
9
allure.com
8
whowhatwear.com
8
goodhousekeeping.com
8
ulta.com
8

In the study as Consumer brands.

Every question, and where the company came up (3 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are premium brow pencils better than drugstore versions for shaping eyebrows?
  • Is salon-quality hair color at home worth the investment?
  • Alternatives to chemical hair dye for those seeking gentle hair color options
  • What are the top long-lasting foundation options for combination skin?
  • Are gel nail kits more affordable than regular salon manicures in the long run?
  • How does liquid eyeliner compare to pencil eyeliner for achieving a sharp wing?
  • Why does nail color chip so quickly and how can it be prevented?
  • Affordable alternatives to high-end blush for a dewy finish
  • What is the average price range for foundation at US drugstores?
  • Best everyday lipstick shades for medium skin tones
  • Pressed powder vs loose powder for setting makeup: which is better for oily skin?
  • What tools are essential for a successful at-home manicure?
  • Best makeup routine for a natural, everyday look
  • How can you keep hair color vibrant between dye sessions?
  • What are substitutes for traditional eyelash curlers if you want curled lashes?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

Share this result
Overall score 38 of 100 badge for Revlon

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/revlon.com"><img src="https://aeo-audit.rezolve.com/us/badges/revlon.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
Next step

Want AI assistants to name your company?

Book a 30-minute demo to see Rezolve Ai in action and what it can do for your business.

Request a demo