- Visibility39
- Citations6
- Sentiment50
- Site quality87
- AI readiness14
AI assistants name Rent The Runway in 40% of answers, which is more often than the typical company in retail. Its overall score is 40 out of 100, ranking 366th of 2,047 companies in the study. The Rent The Runway website passes 2 of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Rent The Runway. AI assistants named it in 24 of 60 answers (40.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Rent The Runway ranks 49 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I rent designer accessories like handbags or jewelry in addition to clothing?”
I'll search for information about renting designer accessories along with clothing.Great! Here are several options for renting designer accessories like handbags and jewelry, many of which also offer clothing:
Rent the Runway
Rent the Runway is an e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories. In addition to garments for events, the company also rents everyday clothing, children's clothing, ski apparel, home décor, and accessories, including jewelry and handbags.
Vivrelle
Vivrelle is a first-of-its kind membership club that allows m …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
This website turned most of our scan away, so it has no level. Only 36% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPCould not check
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtCould not check
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesCould not check
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsCould not check
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 19 of 100 · 36% of checks could run · checked on October 5, 2026 · www.renttherunway.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- What are some alternatives to clothing rental for keeping my wardrobe updated with the latest styles?
- How can busy professionals benefit from a rotating wardrobe subscription service?
- Where can I rent designer accessories like handbags or jewelry in addition to clothing?
- What are some creative ways to use a designer fashion rental service beyond weddings and parties?
- Can peer-to-peer clothing swaps offer similar benefits to a designer rental subscription?
- What are the differences between one-time event clothing rentals and ongoing fashion subscription services?
- Are there any hidden fees to be aware of with clothing rental subscriptions?
- Should I choose a monthly subscription or stick to renting dresses for special occasions only?
- Designer clothing rental vs. buying secondhand: which is better for trying new trends?
- How can I find a subscription service that offers access to a rotating closet of trending fashion?
- What are the best designer clothing rental options for women who want variety in their wardrobe?
- What is the typical price range for monthly designer clothing rental subscriptions in the US?
- What should I do if my rented designer dress doesn't fit as expected?
- How do clothing rental services handle damaged or stained garments during a rental period?
- Is a designer clothing subscription worth it for someone who attends frequent social events?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/renttherunway.com"><img src="https://aeo-audit.rezolve.com/us/badges/renttherunway.com.svg" alt="Overall score 40 of 100, US AI Visibility Study 2026" width="280" height="64"></a>