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Rentrak

rentrak.com · Technology · RENT

Ranked 2,034 of 2,047 companies in the study

18Overall score
  • Visibility6
  • Citations0
  • Sentiment50
  • Site quality33
  • AI readiness7
What this means for Rentrak

AI assistants name Rentrak in 5% of answers to everyday market questions, which is less often than the typical company in the technology sector. Its overall score is 18 out of 100, ranking 2,034th of 2,047 companies. The website passes 1 out of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the technology market: none named Rentrak. AI assistants named it in 3 of 60 answers (5.0%). The typical technology company is named in 10.0% of answers. By how often it is named, Rentrak ranks 185 of 273 in its sector.

Named by AI in
5.0%
3 of 60 answers
Share of mentions
6.5%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 4
Rank in its sector
272 of 273
by overall score, where the typical technology company scores 36
How Rentrak compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
6

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
33

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score18
Ranks 272 of 273. Typical company: 36
Named in answers5%
Ranks 185 of 273. Typical company: 10%
AI readiness7
Ranks 255 of 273. Typical company: 29
What Claude actually said

An answer that names the company

“Box office tracking software vs. general entertainment analytics—what are the pros and cons for studios?”

I'll search for information about how studios use these different types of analytics tools.Based on the research, here's a breakdown of box office tracking software versus general entertainment analytics for studios:

Box Office Tracking Software

Pros:

Studios adjust marketing spend based on awareness trends, exhibitors allocate screens based on projected demand, and analysts use tracking to predict financial outcomes

Companies like Comscore and Rentrak offer minute-by-minute performance tracking, while platforms such as Cinelytic use AI to predict performance based on cast, genre, …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Box Office Mojo11The Numbers10Comscore Movies1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Box Office Mojo
31.7%
Comscore Movies
31.7%
The Numbers
29.3%
Rentrak
7.3%
Showbuzz Daily
0.0%
Gower Street Analytics
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
1/15
Gemini
1/15
OpenAI
1/15
Perplexity
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
12 of 100
  • robots.txtNot met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
0 of 100
  • AI bot rulesNot met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 3 of 100 · 97% of checks could run · checked on October 5, 2026 · www.rentrak.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

comscore.com
33
reddit.com
15
filmgrail.com
14
worldmetrics.org
12
the-numbers.com
11
cinelytic.com
11
mediaservices.com
8
help.imdb.com
8
company.boxoffice.com
8
parrotanalytics.com
8

In the study as US-listed.

Every question, and where the company came up (3 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Box office tracking software vs. general entertainment analytics—what are the pros and cons for studios?
  • How do audience analytics platforms differ from traditional box office reporting services?
  • How do movie analytics tools help film industry professionals make informed decisions?
  • How do studios use comprehensive movie data platforms to guide release strategies?
  • How much do movie industry analytics platforms typically cost for small production companies?
  • What alternatives exist for tracking historical box office trends if you can't access premium analytics tools?
  • What are the best platforms for tracking movie box office performance in the US?
  • What should film distributors look for in a movie audience analytics service?
  • What are common ways cinema owners leverage detailed box office analytics to optimize programming?
  • Is subscribing to a professional movie performance analytics platform worth it for indie filmmakers?
  • Why might a movie not appear in weekend box office analytics reports?
  • Are there free or low-cost tools available for accessing US theater performance data?
  • How can film analysts resolve discrepancies in reported box office numbers across different sources?
  • Best audience measurement options for film marketers without access to enterprise-grade platforms
  • What features should analysts look for in a comprehensive movie performance intelligence platform?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 18 of 100 badge for Rentrak

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