- Visibility19
- Citations1
- Sentiment73
- Site quality70
- AI readiness7
AI assistants name QVC in 18.3% of answers, which is more often than the typical company in its sector at 6.7%. QVC has an overall score of 33 out of 100, ranking 949th of 2,047 companies. Its website passes 1 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named QVC. AI assistants named it in 11 of 60 answers (18.3%). The typical retail company is named in 6.7% of answers. By how often it is named, QVC ranks 153 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How can I track the shipping status of my order from a televised retailer?”
I'd be happy to help you track your order! Here are the general steps to track shipping from a televised retailer (like HSN, QVC, Evine, or similar):
1. Check Your Confirmation Email: Look for the order confirmation email you received when you placed the order. It usually contains a tracking number and a link to track your shipment.
2. Visit the Retailer's Website:
Log into your account on the retailer's website
Look for "My Orders," "Order History," or "Account" sections
Find your order and click on it to see tracking information
The tracking number should be dis …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. QVC publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 32 of 100 · 97% of checks could run · checked on October 5, 2026 · www.qvc.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as NRF Top 100 retailers. Number 63 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- What price ranges should I expect for daily deals on US-based multicategory shopping websites?
- How can I track the shipping status of my order from a televised retailer?
- Alternatives to television-based shopping platforms for value-conscious shoppers?
- Are special value events on multicategory online retailers actually good for saving money?
- Where can I find the best holiday gift deals on beauty, electronics, and home products online?
- How do off-price online retailers compare to traditional department stores for holiday shopping?
- Is it worth shopping daily deals on televised shopping networks for electronics and home products?
- Best online alternatives for daily special values on seasonal and gift items?
- Best sites for daily specials on fashion, jewelry, and home decor in the US?
- Where else can I find curated deals across beauty, fashion, and kitchen products in the US?
- What should I do if an item ordered from an online shopping channel arrives damaged?
- Best way to shop for last-minute gifts across multiple product categories online?
- Are online shopping events like Black Friday or Cyber Monday the best time to buy home and fashion goods?
- How can I find discounted luxury goods for all ages on a single platform?
- Televised shopping channels vs online deal websites—what’s better for discounted home goods?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/qvc.com"><img src="https://aeo-audit.rezolve.com/us/badges/qvc.com.svg" alt="Overall score 33 of 100, US AI Visibility Study 2026" width="280" height="64"></a>