- Visibility27
- Citations0
- Sentiment50
- Site quality73
- AI readiness0
AI assistants name Prana in 21.7% of answers, which is more often than the typical company in its sector at 6.7%. Prana has an overall score of 31 out of 100, ranking 1,101st of 2,047 companies. Its website passes 0 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Prana. AI assistants named it in 13 of 60 answers (21.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Prana ranks 138 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Are eco-friendly hiking pants generally more expensive than conventional ones?”
While it might seem that eco-friendly hiking pants would always be more expensive, the reality is a bit more nuanced.
Here's a breakdown of pricing for both eco-friendly and conventional hiking pants:
Eco-Friendly Hiking Pants:
Many brands are now offering sustainable options made from recycled nylon, recycled polyester, organic cotton, or other eco-conscious materials.
You can find eco-friendly hiking pants across a range of prices. For example:
The Patagonia Quandary Pants, made with a high percentage of recycled nylon, are around $99.
The prAna Send-Off Pant, m …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Prana publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Salesforce Commerce Cloud.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 23 of 100 · 68% of checks could run · checked on October 3, 2026 · www.prana.com · 2,047 companies scanned
0 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- Not metToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Are eco-friendly hiking pants generally more expensive than conventional ones?
- Alternatives to fast fashion for outdoor and travel clothing?
- What are the best sustainable clothing brands for hiking and outdoor activities?
- Are eco-friendly outdoor jackets a good investment for hiking in variable climates?
- Organic cotton versus recycled polyester: Which is better for outdoor clothing?
- What type of clothing is best for rock climbing in hot weather?
- How can I prevent pilling on recycled fabric leggings used for yoga?
- How much should I expect to pay for ethically-made yoga pants?
- Best athleisure pieces for transitioning from the gym to running errands?
- Top-rated eco-friendly yoga apparel for women in the US?
- What are some non-synthetic options for athletic wear?
- Is it worth paying extra for fair trade certified activewear?
- Best options for affordable sustainable apparel for everyday wear?
- Sustainable activewear vs traditional polyester workout clothes—what’s the difference?
- Why do some moisture-wicking shirts lose their performance after a few washes?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/prana.com"><img src="https://aeo-audit.rezolve.com/us/badges/prana.com.svg" alt="Overall score 31 of 100, US AI Visibility Study 2026" width="280" height="64"></a>