- Visibility9
- Citations0
- Sentiment50
- Site quality73
- AI readiness43
AI assistants rarely name PPL, appearing in 2 of 60 answers, alongside companies like Duke Energy and Dominion Energy. Its overall score is 29 out of 100, ranking 1,326th of 2,047 companies. The website passes 6 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the energy market: none named PPL. AI assistants named it in 2 of 60 answers (3.3%). The typical energy company is named in 3.3% of answers. By how often it is named, PPL ranks 52 of 109 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
109 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What fees and charges should you expect on a typical residential electric utility bill?”
I'll search for information about typical residential electric utility bill fees and charges.Based on the search results, here are the typical fees and charges you should expect on a residential electric utility bill:
Main Charge Categories
Your total bill is built from four parts: usage charges (what you actually consumed, billed in kWh, therms, or gallons), delivery charges (the cost of power lines, pipes, and treatment plants), fixed customer charges (typically $10–$30 per utility, paid even if you use almost nothing), and taxes, surcharges, and franchise fees added by state and local …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPartly met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 31 of 100 · 97% of checks could run · checked on October 5, 2026 · www.pplweb.com · 2,047 companies scanned
6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- Diffbotallowed
- Omgilibotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500.
- How do traditional electric utilities differ from next-gen smart utilities?
- What fees and charges should you expect on a typical residential electric utility bill?
- Ways smart thermostats and home automation can help lower electricity bills
- Alternatives to standard electricity service for rural homeowners
- Where to find updates on recent innovations in U.S. electric utility infrastructure?
- Smart meter vs. standard meter benefits for residential customers
- How do electric utility rates change based on usage and time of year?
- How does self-healing grid technology help reduce service interruptions during storms?
- Are time-of-use electricity rate plans a good option for most families?
- What are the top features to look for in an electric utility provider focused on smart grid technology?
- Is switching to a green electricity plan worth it for an average U.S. household?
- What should you do if your power bill suddenly spikes without explanation?
- Best renewable energy programs offered by major U.S. electricity suppliers
- Community solar programs as an alternative to rooftop solar panels
- How can customers report and track outages with modern electric utilities?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.