- Visibility27
- Citations2
- Sentiment81
- Site quality87
- AI readiness14
AI assistants name Polaris in 26.7% of answers, which is more often than the typical company in the automotive sector at 5%. Polaris has an overall score of 41 out of 100, ranking 303rd of 2,047 companies and 2nd in its sector. Its website passes 2 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the automotive market: none named Polaris. AI assistants named it in 16 of 60 answers (26.7%). The typical automotive company is named in 5.0% of answers. By how often it is named, Polaris ranks 3 of 49 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
49 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Typical price range for new utility terrain vehicles in the US?”
The price range for new utility terrain vehicles (UTVs) in the US can vary significantly, generally falling between $5,000 and $25,000. However, some high-end models with advanced features can reach much higher price points.
Several factors influence the price of a new UTV:
Features: UTVs with customizable drive modes, sophisticated tech packages, upgraded sound systems, and other advanced features will have higher price tags.
Performance: UTVs designed for specific purposes like sand riding or mudding, or those with exceptional horsepower and displacement, will command higher …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 35 of 100 · 68% of checks could run · checked on October 4, 2026 · www.polaris.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Side-by-side vs ATV: Which is better for trail riding?
- Other types of vehicles for outdoor camping beyond side-by-sides?
- Typical price range for new utility terrain vehicles in the US?
- Is it worth buying a new off-road vehicle versus a used one?
- Common issues to look for when starting an all-terrain vehicle after storage?
- Alternatives to traditional ATVs for hunting in rugged terrain?
- What are the best options for all-terrain vehicles for off-road recreation?
- Best non-motorized options for backcountry travel and hauling gear?
- Differences between 2-seater and 4-seater utility vehicles for families?
- Best vehicle type for hauling equipment on large rural properties?
- How does the cost of ownership differ between entry-level and premium recreation ATVs?
- How do you diagnose strange noises coming from a utility UTV engine?
- Do electric all-terrain vehicles offer good value compared to gas-powered models?
- What off-road vehicle is suitable for snow plowing in residential driveways?
- Most popular utility task vehicles for farming and ranch work in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/polaris.com"><img src="https://aeo-audit.rezolve.com/us/badges/polaris.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>