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Planet Fitness

planetfitness.com · Unclassified · PLNT

Ranked 368 of 2,047 companies in the study

40Overall score
  • Visibility38
  • Citations3
  • Sentiment69
  • Site quality80
  • AI readiness7
What this means for Planet Fitness

AI assistants name Planet Fitness in 38.3% of answers, much more often than the typical company in its group at 3.3%. Its overall score is 40 out of 100, ranking 368th of 2,047 companies. The website passes 1 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about its market: none named Planet Fitness. AI assistants named it in 23 of 60 answers (38.3%). The typical company in its group is named in 3.3% of answers. By how often it is named, Planet Fitness ranks 6 of 61 in its sector.

Named by AI in
38.3%
23 of 60 answers
Share of mentions
37.7%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 3
Rank in its sector
10 of 61
by overall score, where the typical company scores 29
How Planet Fitness compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
38

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
69

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with its group

61 companies in this sector. The line on each bar is the typical company.

Overall score40
Ranks 10 of 61. Typical company: 29
Named in answers38%
Ranks 6 of 61. Typical company: 3%
AI readiness7
Ranks 54 of 61. Typical company: 21
What Claude actually said

An answer that names the company

“How much do basic gym memberships cost at most no-frills fitness clubs in the US?”

I'll search for current pricing information on basic gym memberships at no-frills fitness clubs in the US.Based on current pricing data, basic no-frills gym memberships typically cost $10–$30 per month. More specifically, budget options usually cost about $10 to $30 per month.

Planet Fitness offers the lowest-cost membership at about $10 per month for their classic plan, though other sources indicate Planet Fitness's entry-level "Classic" plan costs $15 to $20 per month. Crunch Fitness memberships are typically between $9.99 and $32.99 per month.

Keep in mind that gyms with more amenities li …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Crunch Fitness9Anytime Fitness5Blink Fitness3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Planet Fitness
41.1%
Crunch Fitness
28.6%
Anytime Fitness
16.1%
Blink Fitness
8.9%
YouFit Gyms
5.4%
Retro Fitness
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
Claude
5/15
OpenAI
5/15
Perplexity
5/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
0 of 100
  • robots.txtNot met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
0 of 100
  • AI bot rulesNot met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 0 of 100 · 100% of checks could run · checked on October 3, 2026 · planetfitness.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

crunch.com
26
wellfitinsider.com
20
reddit.com
18
planetfitness.com (its own website)
16
justdial.com
11
gymdesk.com
10
gymbird.com
10
anytimefitness.com
9
thepennyhoarder.com
9
ritfitsports.com
9

In the study as US-listed.

Every question, and where the company came up (9 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Where can adults find inclusive workout options besides mainstream fitness clubs?
  • What are the main differences between no-frills fitness clubs and boutique studios?
  • How much do basic gym memberships cost at most no-frills fitness clubs in the US?
  • What is the best gym type for adults seeking inclusive and supportive workout spaces?
  • What should I do if my key card for a budget fitness club stops working?
  • Is a low-cost gym membership worth it for someone who mainly wants cardio equipment?
  • What gyms offer a judgement-free environment for beginners in the US?
  • What hidden fees should I watch out for when signing up for a low-cost gym?
  • How do budget fitness clubs compare to full-service gyms in amenities and atmosphere?
  • Are budget gyms a good value for people who want free group training?
  • What are alternatives to traditional gym memberships for affordable fitness?
  • Which fitness clubs are best for people who work out late at night or early morning?
  • What are the best affordable fitness clubs for someone new to working out?
  • How can I resolve billing issues with a low-cost fitness club membership?
  • What are some other ways to stay fit at a low cost if you don't want to join a gym?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 40 of 100 badge for Planet Fitness

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<a href="https://aeo-audit.rezolve.com/us/planetfitness.com"><img src="https://aeo-audit.rezolve.com/us/badges/planetfitness.com.svg" alt="Overall score 40 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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