- Visibility40
- Citations5
- Sentiment70
- Site quality80
- AI readiness43
AI assistants name PetSmart in 46.7% of answers, which is much more often than the typical retail company in the study. PetSmart's overall score is 45 out of 100, ranking 99th of 2,047 companies. Its website passes 6 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named PetSmart. AI assistants named it in 28 of 60 answers (46.7%). The typical retail company is named in 6.7% of answers. By how often it is named, PetSmart ranks 28 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are some alternatives to shopping at large pet supply chains for pet food and accessories?”
I can provide you with several alternatives to large pet supply chains for pet food and accessories:
Local Pet Stores and Independent Retailers
Local, family-owned pet stores often carry specialty brands and can provide personalized recommendations based on your pet's specific needs
These stores typically offer knowledgeable staff who can answer detailed questions about products
Online Retailers
Online platforms like Chewy, Amazon, and Petco/PetSmart's websites often offer competitive pricing and convenient home delivery
Subscription services for regular deliveries can save m …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Not by itself. PetSmart publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPartly met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 37 of 100 · 97% of checks could run · checked on October 5, 2026 · www.petsmart.com · 2,047 companies scanned
6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 2 AI crawlers by name. All others follow its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBotpartly
- PerplexityBot*partly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as NRF Top 100 retailers. Number 56 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- What should I do if my online pet supply order is delayed or missing items?
- What are some alternatives to shopping at large pet supply chains for pet food and accessories?
- What are the best stores for buying pet supplies and accessories in the US?
- How can I resolve issues with scheduled pet grooming appointments at a retail store?
- Are pet vitamins and supplements generally cheaper in-store or online?
- Where can pet owners find reliable in-store grooming and training services near them?
- What are some top places to buy quality pet food for dogs and cats?
- Where can new pet owners find everything needed for bringing home a puppy or kitten?
- How does shopping at a specialty pet retailer compare to buying pet products at big-box stores?
- What is the typical cost for professional dog grooming at US pet supply retailers?
- Which retailers offer on-site training classes for puppies?
- Are in-store pet grooming services better than at-home mobile groomers?
- Is it worth paying extra for organic pet food found at specialty pet stores?
- How do rewards programs at pet supply retailers differ from those at supermarkets?
- Should I choose store pickup or home delivery for buying bulk pet supplies?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/petsmart.com"><img src="https://aeo-audit.rezolve.com/us/badges/petsmart.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>