- Visibility38
- Citations2
- Sentiment79
- Site quality73
- AI readiness7
AI assistants name Petco in 45% of answers, far more often than the typical company in the retail sector. Its overall score is 41 out of 100, ranking 279th of 2,047 companies. The website passes 1 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Petco. AI assistants named it in 27 of 60 answers (45.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Petco ranks 31 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Alternatives to traditional pet retailers for affordable pet products”
I'll search for information about affordable alternatives to traditional pet retailers.Based on current information, here are several affordable alternatives to traditional pet retailers:
Online Pet Supply Retailers
Petco is known for having lower prices on pet food or supplies compared to other online or brick-and-mortar companies. PetFlow differentiates itself with daily deals that give discounts of up to 75%, and donates food to shelters with every sale.
Amazon's Wag brand provides affordable alternatives to premium pet products while maintaining quality standards. Prime members enjoy …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
This website turned most of our scan away, so it has no level. None of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPCould not check
- AP2Not present
- x402Not present
- MPPCould not check
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtCould not check
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesCould not check
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsCould not check
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
0% of checks could run · checked on October 5, 2026 · petco.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as NRF Top 100 retailers. Number 79 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- Alternatives to traditional pet retailers for affordable pet products
- Best places to shop for eco-friendly and natural pet supplies in the US
- What should I do if my online pet supplies order is delayed or missing items?
- How do specialty pet retailers compare to big-box stores for pet products?
- Are in-store pet training classes effective for first-time dog owners?
- Online vs local pet supply stores: which is better for variety and value?
- Is joining a pet rewards loyalty program worth it for frequent buyers?
- Best pet retailers for birds and reptiles supplies under one roof
- Best places to buy pet supplies and food in the US
- How much does home delivery usually cost for pet supplies in the US?
- Where can I find same-day pickup options for dog and cat food?
- Where can I find local alternatives to chain pet supply stores?
- Where can I find reliable in-store pet grooming services nearby?
- Are auto-ship discounts for pet food really the best way to save money?
- Tips for dealing with out-of-stock pet products at local stores
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/petco.com"><img src="https://aeo-audit.rezolve.com/us/badges/petco.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>