- Visibility34
- Citations2
- Sentiment88
- Site quality50
- AI readiness21
AI assistants name Patagonia, Inc. in 31.7% of answers, which is much more often than the typical company in retail at 6.7%. It has an overall score of 38 out of 100, ranking 529th of 2,047 companies evaluated. Patagonia's website passes 1 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Patagonia, Inc. AI assistants named it in 19 of 60 answers (31.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Patagonia, Inc. ranks 78 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Is it worth investing in high-end waterproof outerwear for alpine sports?”
For alpine sports, high-end waterproof outerwear is often worth it if you regularly face harsh weather, wind, abrasion, or long days in the mountains. Premium shells typically use tougher, more breathable membranes and materials, but the performance jump comes with a steep price increase, often ranging from about $500 to $900+ for top-tier hardshells.
If your use is more occasional or mostly resort skiing in average conditions, a mid-range jacket is usually enough. Reviewers note that competent ski and rain jackets can be found in the $300–$400 range, while the m …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Not by itself. Patagonia, Inc. publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · www.patagonia.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Is it worth investing in high-end waterproof outerwear for alpine sports?
- How can I repair a torn technical jacket at home?
- Where can I find outdoor gear for climbing that prioritizes environmental responsibility?
- What kind of surf gear is recommended for chilly Pacific coast conditions?
- Hard shell jackets vs soft shell jackets for wet climates
- What are the best eco-friendly outdoor clothing brands for hiking and climbing?
- Merino wool vs synthetic base layers for trail running
- Affordable alternatives to premium eco-friendly outdoor clothing
- What are some sustainable options besides standard hiking boots?
- Top-rated gear for backcountry skiing and snowboarding in the US
- How do recycled materials impact the durability of outdoor gear?
- What should I do if my rain gear isn’t keeping me dry during downpours?
- Typical price range for sustainable outdoor apparel in the US
- Best clothing layers for fly fishing in cold weather
- Where can I find discounts on quality trail running gear?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/patagonia.com"><img src="https://aeo-audit.rezolve.com/us/badges/patagonia.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>