- Visibility26
- Citations2
- Sentiment64
- Site quality80
- AI readiness21
AI assistants name Papa Murphy's in 11.7% of answers, which is less often than the typical company in the Travel sector at 21.7%. Its overall score is 37 out of 100, ranking 650th of 2,047 companies. The website passes 3 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the travel market: none named Papa Murphy's. AI assistants named it in 7 of 60 answers (11.7%). The typical travel company is named in 21.7% of answers. By how often it is named, Papa Murphy's ranks 52 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Are family-size take and bake pizzas a good value for group meals?”
Yes—family-size take and bake pizzas can be a good value for group meals, especially when you want a low-effort option that feeds several people for relatively little money.
Papa Murphy’s says its limited-time deals let guests upgrade to a Family Size pizza for $3 more, positioning it as “an even bigger value for larger groups and summer entertaining.”
Papa Murphy’s also advertises a regular Take ’N’ Bake price of $13.99 and market-specific pricing in the $15.99–$16.99 range in Canada and Alaska, which is still generally inexpensive for a meal-sized it …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.papamurphys.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotblocked
- ClaudeBotblocked
- Anthropic-AIblocked
- Google-Extendedblocked
- Applebot-Extendedblocked
- Meta-ExternalAgentblocked
- FacebookBotblocked
- Bytespiderblocked
- CCBotblocked
- Diffbotblocked
- Omgilibotblocked
- OAI-SearchBotblocked
- Claude-SearchBotblocked
- PerplexityBotblocked
- Applebotblocked
- Amazonbotblocked
- YouBotblocked
- ChatGPT-Userblocked
- Claude-Userblocked
- Perplexity-Userblocked
- DuckAssistBotblocked
- MistralAI-Userblocked
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Are family-size take and bake pizzas a good value for group meals?
- Top take-home pizza meal solutions for weeknight dinners
- Most popular take and bake pizza topping combinations
- Are there extra charges for customizable take-home pizzas with premium toppings?
- Why is my take and bake pizza crust not getting crispy in the oven?
- What are some quick meal solutions similar to uncooked pizza kits?
- How does take-home uncooked pizza compare to frozen supermarket pizza?
- How do you fix an undercooked center on a take-home pizza?
- Typical price range for a large take and bake pizza in the United States
- What are the best take and bake pizza options for busy families?
- Can take-home uncooked pizzas be frozen for later use?
- Is take and bake pizza worth it compared to picking up a ready-to-eat pizza?
- Alternatives to take and bake pizza for convenient family dinners
- Best way to serve take and bake pizzas at a birthday party
- Take and bake pizza vs traditional delivery pizza: which is better for freshness?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/papamurphys.com"><img src="https://aeo-audit.rezolve.com/us/badges/papamurphys.com.svg" alt="Overall score 37 of 100, US AI Visibility Study 2026" width="280" height="64"></a>