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PacSun

pacsun.com · Retail · PSUN

Ranked 581 of 2,047 companies in the study

38Overall score
  • Visibility12
  • Citations1
  • Sentiment100
  • Site quality73
  • AI readiness29
What this means for PacSun

AI assistants name PacSun in 8.3% of their answers, which is slightly more often than the typical company in retail. The company has an overall score of 38 out of 100, ranking 581st of 2,047 companies. Its website passes 4 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the retail market: none named PacSun. AI assistants named it in 5 of 60 answers (8.3%). The typical retail company is named in 6.7% of answers. By how often it is named, PacSun ranks 279 of 640 in its sector.

Named by AI in
8.3%
5 of 60 answers
Share of mentions
18.5%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
184 of 640
by overall score, where the typical retail company scores 34
How PacSun compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
12

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score38
Ranks 184 of 640. Typical company: 34
Named in answers8%
Ranks 279 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“What are the best stores for affordable baggy jeans and streetwear for teens in the US?”

For teens in the U.S. looking for affordable baggy jeans and streetwear, several stores offer a good balance of style and price.

For Baggy Jeans:

Target: Target offers a variety of baggy jeans for teens in different rises (high-rise, mid-rise) and fits (relaxed). You can find brands like Art Class and Wild Fable, with many options under $30. They also have various washes, including light wash and black.

Old Navy: Old Navy has a selection of baggy, wide-leg, and super baggy jeans for girls, often with significant discounts. They focus on comfort and durability to suit acti …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Urban Outfitters6Zumiez4Tillys3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Urban Outfitters
27.3%
PacSun
22.7%
Zumiez
18.2%
Hollister Co.
18.2%
Tillys
13.6%
American Eagle Outfitters
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
OpenAI
2/15
Perplexity
1/15
Claude
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Not by itself. PacSun publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The shop runs on Salesforce Commerce Cloud.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 41 of 100 · 76% of checks could run · checked on October 5, 2026 · www.pacsun.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 1 AI crawler by name. All others follow its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBot*allowed
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
28
reddit.com
11
whowhatwear.com
9
lemon8-app.com
8
cnn.com
7
elle.com
6
target.com
6
marieclaire.com
6
facebook.com
6
apartstyle.com
6

In the study as Consumer brands.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are the best stores for affordable baggy jeans and streetwear for teens in the US?
  • Streetwear vs lounge apparel for everyday comfort and style
  • Best outfit ideas for back-to-school casual wear for teens
  • Is investing in on-trend lounge collections worth it for high schoolers?
  • What are some comfortable yet stylish options for travel apparel for young adults?
  • Do seasonal sales usually offer bigger discounts on denim and hoodies?
  • Are relaxed fit jeans better than skinny jeans for a casual look?
  • Where can I find trendy graphic tees and hoodies for young adults shopping online?
  • How to prevent baggy jeans from stretching out too much over time?
  • Best places to shop casual everyday essentials for college students
  • What are some alternatives to mainstream youth streetwear stores for affordable denim?
  • What is a reasonable price range for quality streetwear and basics in the US?
  • Why do some graphic tees lose their print after washing?
  • Should I get new fall layers or stick with basic essentials this season?
  • How does youth-oriented streetwear compare to classic casual apparel styles?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 38 of 100 badge for PacSun

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/pacsun.com"><img src="https://aeo-audit.rezolve.com/us/badges/pacsun.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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