- Visibility13
- Citations0
- Sentiment50
- Site quality87
- AI readiness7
AI assistants name Oshkosh in 10% of answers, which is more often than the typical company in the automotive sector at 5%. Its overall score is 30 out of 100, ranking 1,210th of 2,047 companies. The Oshkosh website passes 1 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the automotive market: none named Oshkosh. AI assistants named it in 6 of 60 answers (10.0%). The typical automotive company is named in 5.0% of answers. By how often it is named, Oshkosh ranks 14 of 49 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
49 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Are iconic styles for babies and toddlers better for resale and hand-me-down value?”
Yes, iconic and classic styles for babies and toddlers often have better resale and hand-me-down value due to their timeless appeal, quality, and durability. Many parents specifically seek out brands known for these characteristics when buying second-hand or looking for items to pass down.
Here's why iconic styles and certain brands do well in the resale and hand-me-down market:
Durability and Quality: High-quality clothing, often associated with classic styles, is made to withstand the wear and tear of active children and repeated washing. This makes them ideal for multiple children …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Oshkosh publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Salesforce Commerce Cloud.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.carters.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Are iconic styles for babies and toddlers better for resale and hand-me-down value?
- What is the typical price range for high-quality denim overalls for preschoolers?
- What are some alternatives to overalls for durable toddler playwear?
- What are the most durable clothing styles for toddlers who love to play outside?
- How can you prevent kids’ jeans from fading in the wash?
- How does denim compare to knitwear for kids' everyday outfits?
- What are the best substitute fabrics for denim in children’s clothing when comfort is key?
- Where can I find clothing collections specifically for baby boys or baby girls in the US?
- What should I do if my child's overalls keep slipping off their shoulders?
- How to dress infants in comfortable outfits for quick diaper changes?
- Overalls versus jeans for ease of dressing young children?
- Best places to find classic denim overalls for young children in the US
- What are some practical outfit ideas for nursery or preschool that can handle messy play?
- Are uniform basics for children usually more affordable in multi-packs?
- Is it worth spending more on children's clothing with reinforced knees or extra-durable fabrics?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/oshkosh.com"><img src="https://aeo-audit.rezolve.com/us/badges/oshkosh.com.svg" alt="Overall score 30 of 100, US AI Visibility Study 2026" width="280" height="64"></a>