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O'Reilly Automotive

oreillyauto.com · Retail · ORLY

Ranked 1,106 of 2,047 companies in the study

31Overall score
  • Visibility17
  • Citations1
  • Sentiment50
  • Site quality73
  • AI readiness29
What this means for O'Reilly Automotive

AI assistants name O'Reilly Automotive in 16.7% of answers, which is more often than the typical company in its sector. Its overall score is 31 out of 100, ranking 1,106th of 2,047 companies. The company's website passes 4 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the retail market: none named O'Reilly Automotive. AI assistants named it in 10 of 60 answers (16.7%). The typical retail company is named in 6.7% of answers. By how often it is named, O'Reilly Automotive ranks 173 of 640 in its sector.

Named by AI in
16.7%
10 of 60 answers
Share of mentions
16.9%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
386 of 640
by overall score, where the typical retail company scores 34
How O'Reilly Automotive compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
17

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score31
Ranks 386 of 640. Typical company: 34
Named in answers17%
Ranks 173 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What Claude actually said

An answer that names the company

“Best places to buy auto parts for home car repairs”

I can help you with information about the best places to buy auto parts for home car repairs.Based on the search results, here are the best places to buy auto parts for home car repairs:

Online Auto Parts Retailers

1A Auto

1A Auto specializes in at-home mechanics and puts out weekly automotive repair videos showing how to replace various components. Standard shipping is always free in the continental US, and if you order before 2pm Eastern Time, your parts will ship the same day.

Advance Auto Parts

You can enjoy free shipping to any of their 5,200 stores with parts ready in as li …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
AutoZone13Advance Auto Parts11O'Reilly Auto Parts3Pep Boys2NAPA Auto Parts2
Share of mentions

How the mentions in these answers were split between this company and its rivals

AutoZone
35.2%
Advance Auto Parts
27.8%
O'Reilly Automotive
18.5%
NAPA Auto Parts
11.1%
Pep Boys
5.6%
CARQUEST Auto Parts
1.9%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
3/15
Gemini
3/15
OpenAI
2/15
Perplexity
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. O'Reilly Automotive publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.oreillyauto.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

autozone.com
25
youtube.com
19
carparts.com
15
justdial.com
8
reddit.com
8
pullapart.com
7
slashgear.com
6
amazon.com
6
headlightsdepot.com
6
shop.advanceautoparts.com
5

In the study as S&P 500. Number 30 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.

Every question, and where the company came up (4 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are premium windshield wipers really better for harsh weather?
  • Cheapest options for buying replacement headlights online
  • Best places to buy auto parts for home car repairs
  • Where to get free automotive repair advice for beginners?
  • Alternatives to large chain automotive parts stores for DIY mechanics
  • Online vs in-store shopping for automotive accessories—what are the pros and cons?
  • Is it worth joining auto parts store loyalty programs?
  • What tools do I need to diagnose a check engine light at home?
  • Where can I find affordable car batteries near me?
  • Quickest way to test and replace a dead car battery by yourself
  • What are some local options for finding used car parts?
  • Aftermarket vs OEM brake pads for daily drivers—what's the difference?
  • Which car care accessories are essential for winter driving preparation?
  • How much should I expect to pay for brake rotor and pad replacements in the US?
  • Best products for completing an oil change at home
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 31 of 100 badge for O'Reilly Automotive

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