- Visibility11
- Citations0
- Sentiment100
- Site quality80
- AI readiness21
AI assistants name Ogilvy in 6.7% of answers, which is less often than the typical company in the Media sector. Its overall score is 38 out of 100, ranking 588th of 2,047 companies. The website passes 3 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the media market: none named Ogilvy. AI assistants named it in 4 of 60 answers (6.7%). The typical media company is named in 15.0% of answers. By how often it is named, Ogilvy ranks 63 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the top creative advertising agencies for large organizations in the US?”
For large organizations in the US, the strongest creative advertising agencies are typically Wieden+Kennedy, Droga5, BBDO, TBWA\Chiat\Day, R/GA, Goodby Silverstein & Partners, Ogilvy, and 72andSunny.
A practical short list by fit:
Agency · Best fit for large organizations · Why it stands out
Wieden+Kennedy · Brand-defining, culture-shaping campaigns · Repeatedly cited as top-tier for iconic, large-scale creative work.
Droga5 · Enterprise brands needing creative plus digital transformation · Strong for integrated brand, commerce, a …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 97% of checks could run · checked on October 5, 2026 · www.ogilvy.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Are creative agency retainers more cost-effective for ongoing campaigns than project-based fees?
- How do full-service brand agencies compare to boutique creative shops for nationwide campaigns?
- Creative advertising agency vs in-house creative team: which delivers better impact for big brands?
- What are the top creative advertising agencies for large organizations in the US?
- What are some non-agency approaches to building a cohesive brand communications strategy?
- How can organizations recover from a poorly executed brand launch?
- Best brand communications agencies for enterprise-level projects
- Freelance creative teams vs established advertising agencies for large-scale brand campaigns
- How do creative agencies help organizations rebrand after a merger or acquisition?
- Why do some large-scale advertising campaigns fail to connect with audiences?
- What should enterprises look for when selecting a creative ad agency?
- Is hiring a strategic brand communications agency worth it for Fortune 500 companies?
- Examples of brand communications strategies that boost customer engagement for large businesses
- How much does it cost to work with a leading creative advertising agency in the US?
- Alternatives to using a creative advertising agency for a national brand refresh
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/ogilvy.com"><img src="https://aeo-audit.rezolve.com/us/badges/ogilvy.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>