- Visibility32
- Citations1
- Sentiment50
- Site quality80
- AI readiness21
AI assistants name NYX Professional Makeup in 30% of answers, much more often than the typical company in the consumer goods sector. Its overall score is 36 out of 100, ranking 707th of 2,047 companies. The website passes 3 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the consumer goods market: none named NYX Professional Makeup. AI assistants named it in 18 of 60 answers (30.0%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, NYX Professional Makeup ranks 10 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What should I do if my cruelty-free liquid eyeliner smudges easily?”
It can be frustrating when your cruelty-free liquid eyeliner smudges. Fortunately, there are several steps you can take to prevent this and keep your eyeliner looking fresh all day.
Here's what you should do:
1. Prepare Your Eyelids
Cleanse your face: Start with a clean face to remove any natural oils that can break down eyeliner.
Use an eye primer: Apply a dedicated eye makeup primer to create a smooth base and help your eyeliner adhere better and last longer. If you don't have an eye primer, a bit of foundation or concealer can work as an alternative.
Set …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. NYX Professional Makeup publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Salesforce Commerce Cloud.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 33 of 100 · 100% of checks could run · checked on October 3, 2026 · www.nyxcosmetics.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 5 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*partly
- Anthropic-AIpartly
- Google-Extended*partly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBotpartly
- PerplexityBot*partly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Drugstore vs. pro-level cruelty-free makeup: What's the difference in performance?
- What should I do if my cruelty-free liquid eyeliner smudges easily?
- What are the best affordable cruelty-free eyeshadow palettes for bold looks?
- Most effective vegan primers for oily skin under $20?
- Alternatives to affordable cruelty-free contour kits for sculpted looks?
- Top picks for high-pigment vegan lipsticks on a budget?
- Best cruelty-free makeup for achieving a dramatic festival look on a budget?
- Is professional-grade cruelty-free makeup worth the price for beginners?
- Average price range for pro-level cruelty-free makeup in the US?
- What are some budget-friendly options for high-impact vegan blush?
- Best substitutions for cruelty-free brow products when you're on a tight budget?
- How can I get long-lasting wear from budget-friendly cruelty-free setting sprays?
- Where can I find discounts on professional vegan cosmetics?
- How does cruelty-free foundation compare to vegan foundation for professional results?
- Do affordable cruelty-free mascaras perform as well as high-end options?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/nyxcosmetics.com"><img src="https://aeo-audit.rezolve.com/us/badges/nyxcosmetics.com.svg" alt="Overall score 36 of 100, US AI Visibility Study 2026" width="280" height="64"></a>