- Visibility36
- Citations3
- Sentiment73
- Site quality80
- AI readiness29
AI assistants name The New York Times in 40% of answers, much more often than the typical company in the Media sector, which is named in 15%. Its overall score is 43 out of 100, ranking 167th of 2,047 companies studied. Its website passes 4 out of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the media market: none named The New York Times. AI assistants named it in 24 of 60 answers (40.0%). The typical media company is named in 15.0% of answers. By how often it is named, The New York Times ranks 25 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Are there student or educator discounts for online news subscriptions?”
Yes, many online news publications offer discounted subscriptions for students and educators. These discounts can provide significant savings on digital access.
Some popular news sources with student and educator discounts include:
The Washington Post offers an "Academic Rate" that provides educators, staff, and college students with a 90% discount on All-Access Digital subscriptions, costing $1 every four weeks for the first year, then renewing at $7 every four weeks. K-12 teachers are also eligible for this rate.
The Economist provides a 75% discount on digital-only subscri …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 30 of 100 · 81% of checks could run · checked on October 5, 2026 · www.nytimes.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 20 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBot*blocked
- Anthropic-AI*blocked
- Google-Extended*blocked
- Applebot-Extended*blocked
- Meta-ExternalAgent*blocked
- FacebookBot*blocked
- Bytespider*blocked
- CCBot*blocked
- Diffbot*blocked
- Omgilibot*blocked
- OAI-SearchBot*blocked
- Claude-SearchBot*blocked
- PerplexityBot*blocked
- Applebotpartly
- Amazonbot*partly
- YouBot*blocked
- ChatGPT-User*blocked
- Claude-User*blocked
- Perplexity-User*blocked
- DuckAssistBot*blocked
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026).
- Are there student or educator discounts for online news subscriptions?
- What are some alternatives to subscription-based digital news publishers for reliable reporting?
- How do digital news publishers compare to traditional newspapers in terms of coverage and timeliness?
- What are the differences between news aggregator apps and dedicated digital news publishers?
- Do online news paywalls actually provide access to more investigative journalism?
- Are there nonprofit online news sources that offer comprehensive national and international coverage?
- What are the best digital news publishers for both U.S. and international news coverage?
- How can I access multimedia news content, like opinion videos and photo essays, from a single source?
- How can I manage privacy preferences while browsing news publishers online?
- What is the average monthly price for unlimited access to digital news in the U.S.?
- Why am I hitting an article limit on digital news websites and how can I read more for free?
- What's the most convenient way to follow breaking news on U.S. politics digitally?
- Is a digital news subscription worth the monthly cost for comprehensive reporting?
- Where can I find free live news updates and analysis online?
- Where can I find in-depth reporting and analysis on current events online?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/nytimes.com"><img src="https://aeo-audit.rezolve.com/us/badges/nytimes.com.svg" alt="Overall score 43 of 100, US AI Visibility Study 2026" width="280" height="64"></a>