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Netflix

netflix.com · Media

Ranked 165 of 2,047 companies in the study

43Overall score
  • Visibility34
  • Citations1
  • Sentiment72
  • Site quality80
  • AI readiness43
What this means for Netflix

AI assistants name Netflix in 43.3% of answers, much more often than the typical company in its sector, which is named in 15%. Its overall score is 43 out of 100, ranking 165th of 2,047. The website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the media market: none named Netflix. AI assistants named it in 26 of 60 answers (43.3%). The typical media company is named in 15.0% of answers. By how often it is named, Netflix ranks 22 of 99 in its sector.

Named by AI in
43.3%
26 of 60 answers
Share of mentions
21.0%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
17 of 99
by overall score, where the typical media company scores 36
How Netflix compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
34

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
72

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
43

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score43
Ranks 17 of 99. Typical company: 36
Named in answers43%
Ranks 22 of 99. Typical company: 15%
AI readiness43
Ranks 2 of 99. Typical company: 29
What Gemini actually said

An answer that names the company

“Can I download movies and shows from online streaming services to watch offline during travel?”

Yes, many popular online streaming services allow you to download movies and shows to watch offline, which is very convenient for travel or when you have limited internet access. Here's a breakdown of how some major services handle downloads:

1. Netflix

How to Download: Open the Netflix app, browse for titles with the download icon (a downward-facing arrow), or go to the "See What You Can Download" section. For movies, tap "Download." For TV shows, tap the download button next to individual episodes or select "Download Season" if available.

Supported Devices: Downlo …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Hulu44Disney+29Peacock21
Share of mentions

How the mentions in these answers were split between this company and its rivals

Amazon Prime Video
22.7%
Netflix
21.8%
Hulu
21.0%
Disney+
20.2%
Peacock
14.3%
Max (formerly HBO Max)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
Perplexity
6/15
Claude
6/15
OpenAI
6/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
80 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 28 of 100 · 97% of checks could run · checked on October 5, 2026 · www.netflix.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 9 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIblocked
  • Google-Extended*partly
  • Applebot-Extendedblocked
  • Meta-ExternalAgentblocked
  • FacebookBotblocked
  • Bytespiderblocked
  • CCBotblocked
  • Diffbotblocked
  • Omgilibotblocked
AI search
  • OAI-SearchBot*partly
  • Claude-SearchBot*partly
  • PerplexityBot*partly
  • Applebot*partly
  • Amazonbotblocked
  • YouBotblocked
Answering questions
  • ChatGPT-User*partly
  • Claude-User*partly
  • Perplexity-Userblocked
  • DuckAssistBotblocked
  • MistralAI-Userblocked

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

pcmag.com
26
tomsguide.com
24
cnet.com
17
businessinsider.com
15
reddit.com
13
justwatch.com
12
consumerreports.org
9
techradar.com
8
facebook.com
8
tubitv.com
8

In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026).

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are some alternatives to paid video streaming services for watching movies online legally?
  • Is on-demand video streaming better than traditional cable TV for binge-watching TV series?
  • Which free streaming platforms offer a good variety of recent TV shows and films?
  • Can I download movies and shows from online streaming services to watch offline during travel?
  • Are there family-friendly streaming platforms with robust parental controls and kid profiles?
  • Is subscribing to a video streaming service worth it if I only watch a few movies every month?
  • Which on-demand streaming platforms have the largest selection of original content?
  • How do I fix buffering issues when watching TV shows on my smart TV?
  • How does a subscription-based streaming service compare to free ad-supported streaming platforms?
  • Do streaming platforms with no ads justify their higher price compared to those with ads?
  • Are there any affordable video streaming options for students or families?
  • What options are available if I want to watch classic TV shows without a subscription?
  • Why do some TV episodes or movies disappear from my streaming queue suddenly?
  • What’s the average monthly cost for popular on-demand streaming services in the US?
  • What are the best video streaming services for watching new TV shows and movies online in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 43 of 100 badge for Netflix

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