Norwegian Cruise Line Holdings
nclhltd.com · Travel · NCLH
Ranked 1,019 of 2,047 companies in the study
- Visibility21
- Citations0
- Sentiment50
- Site quality80
- AI readiness21
AI assistants name Norwegian Cruise Line Holdings in 21.7% of answers, the same as the typical company in the travel sector. Its overall score is 32 out of 100, ranking 1,019th of 2,047 companies. The company's website passes 3 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the travel market: none named Norwegian Cruise Line Holdings. AI assistants named it in 13 of 60 answers (21.7%). The typical travel company is named in 21.7% of answers. By how often it is named, Norwegian Cruise Line Holdings ranks 36 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which cruise experiences are best for multigenerational family trips?”
I'll search for information about the best cruise experiences for multigenerational family trips.Based on current information, here are the best cruise experiences for multigenerational family trips:
Top Cruise Lines
Royal Caribbean stands out as one of the best options. Royal Caribbean family vacations bring together kid-approved activities, dedicated teen programs, and relaxing spaces for parents—all onboard award-winning cruise ships designed for multigenerational travel. Its Oasis and Icon class cruise ships feature water parks, wave machines, ziplines, ice skating rinks, Broadway …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 7 of 100 · 97% of checks could run · checked on October 5, 2026 · www.nclhltd.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Which cruise experiences are best for multigenerational family trips?
- What are some land-based vacation alternatives to ocean cruises?
- What other travel options offer all-inclusive experiences similar to cruises?
- All-inclusive cruises vs. pay-as-you-go cruises: what's the difference?
- What are the top cruise options for solo travelers seeking adventure?
- Is it better to book a cruise early or wait for last-minute deals?
- Which cruise operators offer the most innovative on-board activities?
- What factors can increase or decrease the total price of a cruise vacation?
- How much does an average 7-day global cruise cost per person?
- Alternatives to cruising for seeing multiple countries in one trip?
- How do you handle accessibility issues when booking a cruise vacation?
- Are luxury cruise vacations worth the extra cost for most travelers?
- What should I do if my cruise itinerary changes unexpectedly?
- How do ocean cruises compare to river cruises for international travel?
- What are the best global cruise lines for a family-friendly vacation experience?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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