- Visibility16
- Citations0
- Sentiment50
- Site quality80
- AI readiness21
AI assistants name NBCUniversal in 16.7% of answers. This is slightly above the typical company in its sector, which is named in 15% of answers. NBCUniversal has an overall score of 31 out of 100, ranking 1,105th of 2,047 companies. Its website passes 3 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the media market: none named NBCUniversal. AI assistants named it in 10 of 60 answers (16.7%). The typical media company is named in 15.0% of answers. By how often it is named, NBCUniversal ranks 49 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which platforms are best for families interested in both animated films and live news coverage?”
Great question — here are streaming platforms that work particularly well for families who want both animated films/shows and live news, with quick notes so you can pick what matters most.
Top picks
Hulu + Live TV — Strong on family/animated content (Hulu’s library plus easy add-ons like Disney+), and includes live local and national news channels. Good DVR and family/kids profiles. (hulu.com)
YouTube TV — Large live-channel lineup (many national and local news channels) plus access to family/kids channels; integrates with YouTube/YouTub …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 97% of checks could run · checked on October 5, 2026 · www.nbcuniversal.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Large private companies.
- What is the typical monthly cost of subscribing to a bundle that includes entertainment, sports, and news content?
- How do the pricing tiers work for media conglomerate streaming platforms with both live and on-demand options?
- What non-traditional platforms offer a comparable range of news, sports, and entertainment content in the US?
- What are some alternatives to traditional media and entertainment conglomerate subscriptions for watching movies and news?
- Which platforms are best for families interested in both animated films and live news coverage?
- What's the difference between conglomerate-owned news divisions and standalone news networks?
- How do large media and entertainment companies compare to independent streaming services in terms of content variety?
- Is subscribing to a major media entertainment bundle worth it for families looking for diverse programming?
- What should I do if I can't access certain live events or movies on my media conglomerate streaming service?
- Are there ad-supported streaming services that provide a similar mix of entertainment and information content as major media conglomerates?
- Which media conglomerates offer a mix of live sports, movies, and information programming?
- What are the best media and entertainment platforms for streaming both news and entertainment content in the US?
- What are popular media conglomerate services for staying updated on US sports and breaking news events?
- How can I resolve buffering issues when watching information programming on a large entertainment platform?
- Are premium packages from media conglomerates a good value compared to basic cable for US viewers?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/nbcuniversal.com"><img src="https://aeo-audit.rezolve.com/us/badges/nbcuniversal.com.svg" alt="Overall score 31 of 100, US AI Visibility Study 2026" width="280" height="64"></a>