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NBC

nbc.com · Media

Ranked 207 of 2,047 companies in the study

42Overall score
  • Visibility47
  • Citations0
  • Sentiment51
  • Site quality80
  • AI readiness29
What this means for NBC

AI assistants name NBC in 65% of answers, which is much more often than the typical company in the media sector at 15%. Its overall score is 42 out of 100, ranking 207th of 2,047 companies. NBC's website passes 3 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the media market: none named NBC. AI assistants named it in 39 of 60 answers (65.0%). The typical media company is named in 15.0% of answers. By how often it is named, NBC ranks 9 of 99 in its sector.

Named by AI in
65.0%
39 of 60 answers
Share of mentions
21.0%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
23 of 99
by overall score, where the typical media company scores 36
How NBC compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
47

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
51

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score42
Ranks 23 of 99. Typical company: 36
Named in answers65%
Ranks 9 of 99. Typical company: 15%
AI readiness29
Ranks 26 of 99. Typical company: 29
What Claude actually said

An answer that names the company

“Which over-the-air television networks offer both current and classic series for free?”

I'll search for information about free over-the-air television networks that offer both current and classic series.Based on the search results, several over-the-air television networks offer both current and classic series for free:

Networks with Mixed Current and Classic Programming:

ION Television offers a mix of procedural dramas, movies, and reruns of popular shows like Law & Order and Criminal Minds.

Comet broadcasts classic and contemporary sci-fi movies and TV shows.

Networks Focused on Classic Series:

MeTV broadcasts vintage shows from the 1950s through the 1980s, includin …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
ABC26CBS26FOX17PBS17The CW5
Share of mentions

How the mentions in these answers were split between this company and its rivals

NBC
21.5%
ABC
21.5%
CBS
21.5%
FOX
14.4%
PBS
14.4%
The CW
6.6%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
12/15
Gemini
10/15
OpenAI
10/15
Perplexity
7/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
80 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 87% of checks could run · checked on October 5, 2026 · www.nbc.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

sports.yahoo.com
21
cablecompare.com
20
cnet.com
15
consumerreports.org
14
engadget.com
13
en.wikipedia.org
13
cabletv.com
10
hulu.com
10
reddit.com
10
fubo.tv
10

In the study as Consumer brands.

Every question, and where the company came up (13 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Which over-the-air television networks offer both current and classic series for free?
  • How can viewers access entertainment or news programming if they can't get traditional broadcast channels?
  • Are live local broadcast TV channels a better value than basic cable packages?
  • Is it worth getting a digital antenna for access to major broadcast television networks?
  • What are the best ways to watch full episodes of American broadcast TV shows online?
  • What are some good ways families can watch prime time network shows together?
  • What is the cheapest way to legally access local network content without a cable subscription?
  • Why am I not receiving any major broadcast channels on my over-the-air TV?
  • Which streaming platforms offer a selection of shows from major American television networks?
  • What can cause interruptions or weak signal issues with free-to-air television networks?
  • How can someone catch up on missed episodes from popular broadcast TV series?
  • What are alternatives to watching network TV if you don't have an antenna or cable?
  • How does cable TV compare to traditional broadcast networks for local news coverage?
  • Are there any monthly fees associated with watching U.S. broadcast television over the air?
  • Broadcast TV vs streaming services: What are the main differences in show availability and cost?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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