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Murphy USA

murphyusa.com · Energy · MUSA

Ranked 848 of 2,047 companies in the study

35Overall score
  • Visibility11
  • Citations0
  • Sentiment100
  • Site quality73
  • AI readiness7
What this means for Murphy USA

AI assistants name Murphy USA in 8.3% of answers, more often than the typical company in the energy sector. Its overall score is 35 out of 100, ranking 848th of 2,047 companies. The website passes 1 of 14 technical checks, indicating limited readiness for AI tools.

We asked 15 unbranded questions about the energy market: none named Murphy USA. AI assistants named it in 5 of 60 answers (8.3%). The typical energy company is named in 3.3% of answers. By how often it is named, Murphy USA ranks 27 of 109 in its sector.

Named by AI in
8.3%
5 of 60 answers
Share of mentions
15.6%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 3
Rank in its sector
24 of 109
by overall score, where the typical energy company scores 29
How Murphy USA compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
11

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
100

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with energy

109 companies in this sector. The line on each bar is the typical company.

Overall score35
Ranks 24 of 109. Typical company: 29
Named in answers8%
Ranks 27 of 109. Typical company: 3%
AI readiness7
Ranks 99 of 109. Typical company: 21
What Gemini actually said

An answer that names the company

“Cheapest ways to find affordable fuel in the US besides major chains”

Finding affordable fuel in the U.S. beyond major chains often involves utilizing technology and knowing where to look for independent stations and discount opportunities.

Here are some of the cheapest ways to find affordable fuel:

1. Gas Price Apps:

Many apps help you find the lowest gas prices in your area by compiling real-time data. Some popular options include:

GasBuddy: This crowdsourced app allows users to report gas prices, helping others find the cheapest fuel nearby. It also offers a free rewards card that can provide discounts of up to 25 cents per gallon. GasBuddy is a …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
7-Eleven7Circle K7QuikTrip6Sheetz3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Circle K
25.9%
QuikTrip
22.2%
7-Eleven
22.2%
Murphy USA
18.5%
Sheetz
11.1%
RaceTrac
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Perplexity
2/15
OpenAI
1/15
Claude
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 24 of 100 · 65% of checks could run · checked on October 5, 2026 · murphyusa.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

reddit.com
25
justdial.com
14
convenience.org
12
cheapism.com
10
en.wikipedia.org
8
discounts.aaa.com
8
opis.com
8
yahoo.com
7
quora.com
7
forbes.com
6

In the study as US-listed. Number 96 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What should I do if a gas pump isn't working at a self-service station?
  • Alternatives to traditional gas station convenience stores for buying snacks on the go
  • Cheapest ways to find affordable fuel in the US besides major chains
  • Are convenience store loyalty programs a good way to save on snacks and drinks?
  • How do fuel prices at convenience store chains compare to exclusive fuel stations?
  • Most convenient places to find affordable snacks and drinks while on a road trip
  • Different types of discount fuel providers compared
  • Where to make quick stops for affordable groceries and household essentials while traveling
  • Best gas station chains in the US for low fuel prices
  • Is it worth joining fuel rewards programs at gas stations?
  • Gas station vs truck stop convenience stores: which is better for families?
  • Best roadside options for budget-friendly family snacks and drinks
  • Other convenient locations to pick up everyday essentials while on a budget
  • Typical price differences between branded and unbranded gas stations in the US
  • How to resolve issues with pay-at-the-pump at gas stations
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 35 of 100 badge for Murphy USA

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