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Minted

minted.com · Retail

Ranked 85 of 2,047 companies in the study

46Overall score
  • Visibility39
  • Citations6
  • Sentiment88
  • Site quality80
  • AI readiness21
What this means for Minted

AI assistants name Minted in 21.7% of answers, which is higher than the typical company in the retail sector. Its overall score is 46 out of 100, ranking 85th of 2,047 companies. The website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the retail market: none named Minted. AI assistants named it in 13 of 60 answers (21.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Minted ranks 138 of 640 in its sector.

Named by AI in
21.7%
13 of 60 answers
Share of mentions
65.0%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
18 of 640
by overall score, where the typical retail company scores 34
How Minted compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
39

How often AI assistants name the company

Citations
6

How often AI uses the company's own website as a source

Sentiment
88

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score46
Ranks 18 of 640. Typical company: 34
Named in answers22%
Ranks 138 of 640. Typical company: 7%
AI readiness21
Ranks 351 of 640. Typical company: 29
What Perplexity actually said

An answer that names the company

“What are some alternatives to traditional stores for buying independent artist-designed gifts and art prints online?”

If you want to buy independent artist-designed gifts and art prints online, good alternatives to traditional stores include marketplaces, print-on-demand platforms, artist-run shops, and curated handmade marketplaces.

Etsy — a large online marketplace for handmade, vintage, custom, and unique items; it connects buyers directly with makers.

Redbubble — sells gifts and merchandise printed one at a time by independent artists, including art prints and wall art-style products.

Fine Art America — specializes in curated wall art from independent ar …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Shutterfly2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Minted
86.7%
Shutterfly
13.3%
Paper Culture
0.0%
Zola
0.0%
Tiny Prints
0.0%
Artifact Uprising
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
4/15
Claude
3/15
Gemini
3/15
OpenAI
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. Minted publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 100% of checks could run · checked on October 3, 2026 · minted.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 1 AI crawler by name. All others follow its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBot*partly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

minted.com (its own website)
33
etsy.com
18
shutterfly.com
17
zazzle.com
15
theknot.com
12
paperlust.co
12
reddit.com
10
withjoy.com
8
zola.com
7
uncommongoods.com
7

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (5 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Traditional invitations versus modern artist-created designs for weddings—what are the main differences?
  • How can I ensure my artist-designed stationery order arrives in time for my event?
  • What are some alternatives to traditional stores for buying independent artist-designed gifts and art prints online?
  • Do personalized gifts with independent artwork offer better value for special occasions?
  • Is premium, artist-designed stationery worth the higher price compared to standard options?
  • Are handcrafted holiday cards a good investment for making a lasting impression?
  • How does premium artist-designed stationery compare to mass-produced stationery in terms of paper quality and design?
  • Creative ways to use personalized art prints to decorate your home or office
  • Where can I shop for unique personalized gifts featuring independent artist designs?
  • What should I do if my custom invitations have a printing error or color discrepancy?
  • What are the best places to find premium artist-designed stationery for weddings and special occasions?
  • What is the typical price range for premium artist-designed stationery in the US?
  • How to select the right stationery style for a themed bridal or baby shower
  • Best sources for handcrafted invitations for baby showers and bridal parties?
  • Custom art prints vs personalized gifts: which makes a more memorable keepsake?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 46 of 100 badge for Minted

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