- Visibility43
- Citations1
- Sentiment50
- Site quality80
- AI readiness7
AI assistants name The Michaels Companies in 48.3% of answers, much more often than the typical company in the retail sector at 6.7%. Its overall score is 38 out of 100, ranking 518th of 2,047 companies in the study. The company's website passes 1 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named The Michaels Companies. AI assistants named it in 29 of 60 answers (48.3%). The typical retail company is named in 6.7% of answers. By how often it is named, The Michaels Companies ranks 24 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Best art supply stores for beginner crafters in the US”
I'll search for information about the best art supply stores for beginner crafters in the US.Here are some of the best art supply stores for beginner crafters in the US:
Major National Chains
Michaels - the largest arts and crafts retail chain in the United States - is an excellent choice for beginners. It offers painting supplies, drawing materials, and seasonal décor, as well as knitting and crochet supplies to embroidery kits, catering to both amateurs and professionals. The store frequently provides in-store and online coupons and hosts various classes and workshops, which are gre …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. The Michaels Companies publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.michaels.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands. Number 84 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- Best art supply stores for beginner crafters in the US
- Are custom framing services from arts and crafts retailers a good value?
- Best place to shop for school project supplies on short notice
- Alternatives to traditional craft stores for buying DIY supplies in the US
- Average prices for canvas and paint sets at craft supply stores
- Art supply specialty store vs general hobby shop—what’s better for serious artists?
- Differences between physical and online arts & crafts retailers
- What to do if a seasonal décor item arrives damaged from an arts & crafts store
- How do discounts and rewards programs typically work at arts and crafts retailers?
- How to return art supplies if you bought the wrong item
- Where can I find a wide selection of seasonal décor for DIY projects?
- Where to find inspiration and materials for holiday craft workshops
- Is it worth buying premium crafting materials for home DIY?
- Top places to buy yarn and knitting supplies in the United States
- Craft store vs online marketplace for bulk art materials
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/michaels.com"><img src="https://aeo-audit.rezolve.com/us/badges/michaels.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>