- Visibility39
- Citations0
- Sentiment71
- Site quality33
- AI readiness7
AI assistants name Messenger in 51.7% of answers, which is much more often than the typical company in its sector at 15%. Its overall score is 32 out of 100, ranking 1,014th of 2,047 companies. The website passes 1 out of 14 technical checks, which shows limited readiness for AI tools.
We asked 15 unbranded questions about the media market: none named Messenger. AI assistants named it in 31 of 60 answers (51.7%). The typical media company is named in 15.0% of answers. By how often it is named, Messenger ranks 17 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Most popular apps for sharing photos, GIFs, and stickers in conversations.”
The most popular apps for sharing photos, GIFs, and stickers in conversations include GIPHY, Sticker.ly, Picsart, and Sticker Maker tools, because they let users create or browse animated content and share it directly into messaging apps like WhatsApp, Messenger, Instagram, Snapchat, and Telegram.
If you want the best-known options by use case, the results point to:
GIPHY — one of the largest GIF and sticker libraries, with direct sharing to major chat apps
Sticker.ly — focused on WhatsApp stickers and animated sticker packs …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Not by itself. Messenger publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 19 of 100 · 97% of checks could run · checked on October 5, 2026 · www.messenger.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026). A Meta brand.
- Do free chat apps provide enough privacy and safety, or should I consider upgraded plans?
- Most popular apps for sharing photos, GIFs, and stickers in conversations.
- Which chat apps make it easy to have fun and meaningful conversations with groups?
- Are paid features on social messaging platforms really worth it for everyday users?
- Which social chat platforms focus on expressive communication beyond text alone?
- Are there any social chat platforms that offer unlimited messaging for free?
- How can I use social messaging apps to stay connected with family members living far away?
- Group chat vs. direct messaging: which is better for keeping in touch with a community?
- Why aren’t my messages sending on my social chat app?
- What are some alternatives to mainstream social messaging apps for private conversations?
- What are the best social messaging platforms for staying connected with friends and family in the US?
- How does a social messaging platform differ from a traditional SMS texting app?
- How can I recover deleted conversations from a messaging platform?
- What are some creative ways to use messaging platforms for building a hobby group?
- What’s the average price range for premium features on social messaging apps in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/messenger.com"><img src="https://aeo-audit.rezolve.com/us/badges/messenger.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>