- Visibility46
- Citations2
- Sentiment63
- Site quality80
- AI readiness36
AI assistants name McDonald's in 55% of answers, much more often than the typical company in the Travel sector. Its overall score is 45 out of 100, ranking 96th of 2,047 in the study. The website passes 5 of 14 technical checks measuring how ready it is for AI tools.
We asked 15 unbranded questions about the travel market: none named McDonald's. AI assistants named it in 33 of 60 answers (55.0%). The typical travel company is named in 21.7% of answers. By how often it is named, McDonald's ranks 2 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which quick service restaurants offer plant-based or vegetarian menu options?”
Many quick service restaurants now offer plant-based or vegetarian options, including Taco Bell, Burger King, Chipotle, Subway, Panera, Panda Express, Dunkin’, Starbucks, KFC, Del Taco, Qdoba, and McDonald’s in some markets or with select items.
A few examples of what they offer:
Taco Bell: extensive vegetarian customization, including many items that can be modified to be vegetarian or vegan.
Burger King: the Impossible Whopper and, at some locations, other plant-based items.
Chipotle: plant-based prote …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.mcdonalds.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Which quick service restaurants offer plant-based or vegetarian menu options?
- How can I get a refund when a quick service restaurant app purchase fails?
- Is it cheaper to order combo meals or individual items at quick service restaurants?
- How much do value menu items typically cost at fast food chains in the US?
- How do chicken nuggets from different quick service restaurants compare in taste and quality?
- What are the most popular quick service restaurant menu items for lunch in the US?
- Are digital coupons or mobile app deals generally the lowest prices available at quick service restaurants?
- What are some healthier alternatives to traditional fast food burgers and fries?
- Best affordable fast food options for families looking for quick meals
- What are good budget-friendly breakfast options from fast food places?
- Which quick service restaurants offer the fastest drive-thru times during lunch?
- What are good options for discounted or off-price fast food meals besides the standard value menu?
- What should I do if my fast food order is incorrect or missing items?
- Quick service restaurant vs fast casual: what's the difference in menu and pricing?
- Are value meal deals at fast food chains worth the price?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/mcdonalds.com"><img src="https://aeo-audit.rezolve.com/us/badges/mcdonalds.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>