Martha Stewart Living Omnimedia
marthastewart.com · Media · MSO
Ranked 1,176 of 2,047 companies in the study
- Visibility3
- Citations0
- Sentiment50
- Site quality100
- AI readiness29
AI assistants rarely name Martha Stewart Living Omnimedia, mentioning the company in 1 of 60 answers. Its overall score is 31 out of 100, which ranks 1,176th of 2,047. The website passes 4 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the media market: none named Martha Stewart Living Omnimedia. AI assistants named it in 1 of 60 answers (1.7%). The typical media company is named in 15.0% of answers. By how often it is named, Martha Stewart Living Omnimedia ranks 75 of 99 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are some alternatives to traditional magazines for finding craft and recipe ideas?”
Yes—there are several alternatives to traditional magazines for finding craft and recipe ideas. Good options include craft blogs and maker websites, video/tutorial platforms, and digital magazine subscriptions that focus on specific hobbies or techniques.
Craft blogs and handmade sites: These offer lots of free project ideas, patterns, and tutorials, and there are thousands of craft-related blogs and websites online.
Video platforms and tutorial libraries: Sites and publishers increasingly share step-by-step how-tos, demos, and behind-the-scenes …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 27 of 100 · 100% of checks could run · checked on October 4, 2026 · www.marthastewart.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 20 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*blocked
- Anthropic-AI*partly
- Google-Extended*partly
- Applebot-Extended*blocked
- Meta-ExternalAgent*partly
- FacebookBot*blocked
- Bytespider*blocked
- CCBot*partly
- Diffbotpartly
- Omgilibot*blocked
- OAI-SearchBot*partly
- Claude-SearchBot*partly
- PerplexityBot*partly
- Applebotpartly
- Amazonbot*blocked
- YouBot*blocked
- ChatGPT-User*partly
- Claude-User*blocked
- Perplexity-User*blocked
- DuckAssistBot*blocked
- MistralAI-User*blocked
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Easy fall centerpiece ideas you can make with items from your local craft store
- What are the differences between digital lifestyle magazines and print versions for home inspiration?
- Is it worth subscribing to a lifestyle and home inspiration magazine for daily tips and guidance?
- What are some alternatives to traditional magazines for finding craft and recipe ideas?
- Are there affordable options for accessing lifestyle and decor advice online?
- Why do some homemade candles crack or sink, and how can you prevent it?
- Best blogs for creative DIY projects and home decorating inspiration
- What are some top DIY craft project ideas for adults to try at home?
- How do DIY home decor tutorials compare with buying pre-made decor in terms of creativity and cost?
- Do premium home and lifestyle platforms offer better value than free online resources for homeowners?
- What is the typical cost of subscribing to a high-quality home inspiration magazine in the US?
- Best sources for seasonal decorating inspiration for the living room
- Where can I find modern kitchen organization tips and visuals for homeowners?
- How can beginner cooks find reliable recipes for quick weeknight dinners?
- What should you do if your DIY wall art doesn’t turn out as planned?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.