- Visibility19
- Citations1
- Sentiment91
- Site quality87
- AI readiness36
AI assistants name Magnite in 18.3% of answers, which is more often than the typical company in the Media sector at 15%. Its overall score is 42 out of 100, ranking 249th of 2,047 companies. The website passes 5 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the media market: none named Magnite. AI assistants named it in 11 of 60 answers (18.3%). The typical media company is named in 15.0% of answers. By how often it is named, Magnite ranks 44 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which programmatic ad platforms offer advanced tools for media owners seeking omnichannel solutions?”
Media owners seeking omnichannel solutions can leverage various programmatic ad platforms that offer advanced tools for managing and monetizing their ad inventory across multiple channels and formats. These platforms aim to streamline operations, maximize revenue, and provide greater transparency and control.
Some of the top programmatic ad platforms offering advanced omnichannel solutions for media owners include:
Magnite: Marketed as the largest independent sell-side advertising platform globally, Magnite is particularly strong in CTV and premium video.
Microsoft Monetize SSP …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.magnite.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- Diffbotallowed
- Omgilibotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- How are transaction fees typically structured for sell-side programmatic platforms in the US?
- Which programmatic ad platforms offer advanced tools for media owners seeking omnichannel solutions?
- Sell-side advertising platforms vs ad exchanges: what are the key differences for publishers?
- Best options for publishers seeking open-source or prebid-based programmatic solutions
- What are the best sell-side advertising platforms for streaming and CTV inventory in the US?
- What features matter most in an SSP for large US media brands focusing on OTT and AVOD?
- Why are fill rates low on my streaming inventory through a programmatic SSP?
- Best practices for media owners using programmatic platforms to monetize omnichannel ad inventory
- What cost differences exist between using a full-service SSP and a self-serve programmatic advertising solution?
- How can publishers leverage first-party data in sell-side advertising for streaming and video?
- Is investing in a premium sell-side programmatic platform worth it for video publishers?
- How do sell-side ad platforms differ from demand-side platforms for connected TV advertising?
- What should publishers look for when evaluating programmatic advertising platforms for live streaming content?
- What alternatives exist for media owners besides using dedicated sell-side advertising platforms?
- How can publishers address privacy concerns in programmatic CTV advertising?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/magnite.com"><img src="https://aeo-audit.rezolve.com/us/badges/magnite.com.svg" alt="Overall score 42 of 100, US AI Visibility Study 2026" width="280" height="64"></a>