- Visibility37
- Citations3
- Sentiment50
- Site quality80
- AI readiness21
AI assistants name Macy's in 43.3% of answers, which is much more often than the typical company in retail at 6.7%. Its overall score is 38 out of 100, ranking 520th of 2,047 companies. Macy's website passes 3 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Macy's. AI assistants named it in 26 of 60 answers (43.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Macy's ranks 35 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Outlet department stores vs. regular department stores: which offers better deals on apparel?”
The question of whether outlet department stores or regular department stores offer better deals on apparel is nuanced. While outlet stores are often perceived as providing significant discounts, the reality is that the quality of items can differ, and sale tactics might be misleading.
Here's a breakdown to help you decide:
Outlet Department Stores
Potential for Deals:
Outlet stores are known for offering discounted prices, often ranging from 30% to 70% off regular retail prices.
They can be a good option if you're looking for brand-name products at lower prices and don't min …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Macy's publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 36 of 100 · 86% of checks could run · checked on October 3, 2026 · www.macys.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- Not metToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 1 AI crawler by name. All others follow its general rules.
- GPTBotpartly
- ClaudeBot*allowed
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands. Number 25 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- Outlet department stores vs. regular department stores: which offers better deals on apparel?
- Is it a good idea to buy kitchen appliances at a department store or wait for sales?
- What to do if your department store order never arrives?
- Should you shop for beauty products at department stores or online marketplaces?
- Are department stores worth it for back-to-school clothing shopping?
- How do department stores compare to specialty retailers for home decor selection?
- Where to find a wide selection of gifts for all ages at a department store
- How to handle price adjustment requests at department stores
- What are the top-rated department stores for family apparel shopping?
- How do department store clearance sales work in the US?
- Which department stores offer wedding or baby registry services?
- Store credit cards vs. general rewards cards for department store shoppers
- Best department stores for last-minute holiday gift shopping
- What are some alternatives to traditional department stores for one-stop shopping?
- Best department stores for affordable home goods in the US
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/macys.com"><img src="https://aeo-audit.rezolve.com/us/badges/macys.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>