- Visibility22
- Citations3
- Sentiment75
- Site quality63
- AI readiness14
AI assistants name Lids in 21.7% of answers, far more often than the typical company in its sector, which is named in 6.7% of answers. Its overall score is 34 out of 100, ranking 883rd of 2,047 companies. The website passes 1 out of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Lids. AI assistants named it in 13 of 60 answers (21.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Lids ranks 138 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best places to buy official team hats online in the US?”
I'll search for information about the best places to buy official team hats online in the US.Based on the search results, here are some of the best places to buy official team hats online in the US:
1. MLBshop.com - The official online store of Major League Baseball for baseball team hats.
2. Lids.com - Described as the #1 place for hats with all teams, all styles, and all brands. They offer free shipping to any store or on $50 orders online.
3. Fanatics.com - Offers thousands of team logo caps, snapbacks, and beanies.
4. Hibbett Sports - Carries a wide selection of NBA, ML …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
This website turned most of our scan away, so it has no level. Only 36% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPCould not check
- ACPCould not check
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 60 of 100 · 36% of checks could run · checked on October 5, 2026 · www.lids.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- What are the best places to buy official team hats online in the US?
- Where can fans find unique or custom sports headwear besides standard team shop options?
- Are officially licensed sports caps better quality than unlicensed versions?
- What should I do if the team cap I ordered online doesn't fit properly?
- What are the best hat options for youth sports fans looking for official team gear?
- How much do official team hats usually cost at US retailers?
- How do fitted hats differ from adjustable hats for sports fans?
- What are some budget-friendly options for supporting your favorite team with apparel?
- Are there regular deals or discounts available for licensed sports apparel online?
- What alternatives exist for affordable team hats other than official merchandise retailers?
- Which style of hat is best for showing team spirit at live games?
- Snapbacks vs flex fit hats — which type is more comfortable for all-day wear?
- Where can I find a wide selection of snapbacks and fitted hats for multiple sports leagues?
- Is buying authentic team headwear worth the extra cost compared to generic options?
- How do you clean and maintain the shape of collectible baseball caps and snapbacks?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/lids.com"><img src="https://aeo-audit.rezolve.com/us/badges/lids.com.svg" alt="Overall score 34 of 100, US AI Visibility Study 2026" width="280" height="64"></a>