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Levi Strauss & Co.

levi.com · Consumer goods · LEVI

Ranked 1,515 of 2,047 companies in the study

27Overall score
  • Visibility28
  • Citations3
  • Sentiment50
  • Site quality33
  • AI readiness21
What this means for Levi Strauss & Co.

AI assistants name Levi Strauss & Co. in 16.7% of answers, much more often than the typical company in the consumer goods sector. Its overall score is 27 out of 100, ranking 1,515th of 2,047 companies. The company's website passes 3 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the consumer goods market: none named Levi Strauss & Co. AI assistants named it in 10 of 60 answers (16.7%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Levi Strauss & Co. ranks 23 of 118 in its sector.

Named by AI in
16.7%
10 of 60 answers
Share of mentions
45.5%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
75 of 118
by overall score, where the typical consumer goods company scores 30
How Levi Strauss & Co. compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
28

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
33

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with consumer goods

118 companies in this sector. The line on each bar is the typical company.

Overall score27
Ranks 75 of 118. Typical company: 30
Named in answers17%
Ranks 23 of 118. Typical company: 3%
AI readiness21
Ranks 53 of 118. Typical company: 21
What Claude actually said

An answer that names the company

“Average price range for men's classic fit jeans in the US?”

I'll search for current pricing information on men's classic fit jeans in the US.Based on current market data, men's classic fit jeans in the US typically range from budget-friendly to mid-range prices:

Budget Options: Wrangler men's jeans are available in the $29.99 to $44.99 range.

Mid-Range Options: Levi's men's 505 regular fit jeans are priced around $69.95, which is a popular classic fit option.

Higher-End Retailers: Abercrombie & Fitch's classic fit jeans range around $90-$100.

General Range: Overall, you can expect to find men's classic fit jeans anywhere from around …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Levi's5Wrangler3Gap1Lee1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Levi Strauss & Co.
58.8%
Wrangler
29.4%
Gap
11.8%
Lee
0.0%
American Eagle Outfitters
0.0%
Lucky Brand
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
3/15
Gemini
3/15
OpenAI
2/15
Perplexity
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 28 of 100 · 86% of checks could run · checked on October 5, 2026 · www.levi.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

levi.com (its own website)
16
reddit.com
13
whowhatwear.com
12
alibaba.com
11
nytimes.com
8
toddshelton.com
7
gq.com
6
ae.com
6
mottandbow.com
6
lee.com
6

In the study as Consumer brands.

Every question, and where the company came up (3 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are premium denim jeans worth the higher price tag?
  • Average price range for men's classic fit jeans in the US?
  • Which denim styles work well for people with athletic builds?
  • Is it better to buy stretch or 100% cotton jeans for comfort?
  • Alternatives to classic blue jeans for a relaxed weekend outfit?
  • Differences between selvedge denim and regular denim jeans?
  • Tips for keeping dark denim jeans from fading?
  • How do straight fit jeans compare to slim fit for men?
  • How do you prevent denim jeans from shrinking in the wash?
  • Why do some denim jeans cost significantly more than others?
  • What are the best denim jeans styles for a classic American look?
  • Best women's casual jeans for everyday wear in the US?
  • What type of jeans are best for a business casual dress code?
  • Best alternatives to traditional denim jackets for layering in fall?
  • What are some casual apparel options besides denim for everyday style?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 27 of 100 badge for Levi Strauss & Co.

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