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LegalZoom

legalzoom.com · Technology · LZ

Ranked 105 of 2,047 companies in the study

45Overall score
  • Visibility34
  • Citations4
  • Sentiment75
  • Site quality80
  • AI readiness50
What this means for LegalZoom

AI assistants name LegalZoom in 35% of answers, which is more often than the typical company in the technology sector. Its overall score is 45 out of 100, ranking 105th of 2,047 companies in the study. The website passes 7 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the technology market: none named LegalZoom. AI assistants named it in 21 of 60 answers (35.0%). The typical technology company is named in 10.0% of answers. By how often it is named, LegalZoom ranks 39 of 273 in its sector.

Named by AI in
35.0%
21 of 60 answers
Share of mentions
31.3%
compared with 5 rivals
AI readiness
7/14
technical checks passed. Typical for its sector: 4
Rank in its sector
27 of 273
by overall score, where the typical technology company scores 36
How LegalZoom compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
34

How often AI assistants name the company

Citations
4

How often AI uses the company's own website as a source

Sentiment
75

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score45
Ranks 27 of 273. Typical company: 36
Named in answers35%
Ranks 39 of 273. Typical company: 10%
AI readiness50
Ranks 4 of 273. Typical company: 29
What Gemini actually said

An answer that names the company

“Typical price range for online legal document services in the US”

The price range for online legal document services in the US can vary significantly depending on the type of service, the complexity of the document, and whether you opt for a subscription or a one-time purchase.

Here's a general breakdown of typical costs:

1. Subscription Services:

Many online legal service providers offer membership plans that provide access to a library of documents, attorney consultations, and other features for a recurring fee.

Rocket Lawyer offers memberships ranging from $34.99 to $64.99 per month, with different tiers providing varying levels of access t …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Rocket Lawyer13LawDepot6Nolo4Incfile2Northwest Registered Agent2
Share of mentions

How the mentions in these answers were split between this company and its rivals

LegalZoom
33.9%
Rocket Lawyer
33.9%
LawDepot
11.3%
Incfile
9.7%
Nolo
6.5%
Northwest Registered Agent
4.8%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
9/15
Perplexity
5/15
OpenAI
4/15
Claude
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
9 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 39 of 100 · 100% of checks could run · checked on October 3, 2026 · www.legalzoom.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

7 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 5 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AIpartly
  • Google-Extended*partly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBot*partly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-User*partly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
27
legalzoom.com (its own website)
26
forbes.com
19
legalshield.com
14
nerdwallet.com
13
business.com
11
rocketlawyer.com
11
cnbc.com
10
venturesmarter.com
10
marketwatch.com
8

In the study as US-listed.

Every question, and where the company came up (9 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Typical price range for online legal document services in the US
  • Options besides online legal platforms for business formation in the US
  • How can individuals use online legal platforms to protect intellectual property?
  • How to resolve issues with online business registration through digital legal platforms?
  • How do step-by-step legal platforms compare to in-person legal consultations?
  • Are online legal services reliable for creating a last will and testament?
  • Online legal forms vs hiring a traditional attorney for estate planning
  • Alternatives to step-by-step guided legal tools for small businesses
  • Is using an online legal platform worth it for forming an LLC?
  • How much does it cost to get legal advice online vs in person?
  • Best way to find affordable legal document preparation online
  • What are some non-digital ways to access affordable legal support for individuals?
  • What to do if your online legal service order gets delayed?
  • Best online legal options for freelancers needing contract templates
  • What are the best online legal services platforms for starting a small business in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 45 of 100 badge for LegalZoom

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<a href="https://aeo-audit.rezolve.com/us/legalzoom.com"><img src="https://aeo-audit.rezolve.com/us/badges/legalzoom.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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