- Visibility22
- Citations1
- Sentiment67
- Site quality93
- AI readiness43
AI assistants name Krispy Kreme in 10% of answers, which is more often than the typical company in its group at 3.3%. Its overall score is 40 out of 100, ranking 415th of 2,047 companies. The Krispy Kreme website passes 4 out of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about its market: none named Krispy Kreme. AI assistants named it in 6 of 60 answers (10.0%). The typical company in its group is named in 3.3% of answers. By how often it is named, Krispy Kreme ranks 19 of 61 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
61 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What’s the average price for a dozen gourmet doughnuts in the US?”
I'll search for current pricing information on gourmet doughnuts in the US.Based on the search results, the pricing for gourmet doughnuts in the US varies depending on where you purchase them:
At Gourmet/Artisan Bakeries:
For upscale donuts at boutique shops and bakeries, expect to pay anywhere from $1 to $3 or more per donut, with some extravagant specialty selections perhaps edging closer to $5 or even $10 each in pricier cities. This translates to roughly $12-36+ for a dozen, depending on the level of customization and location.
Gourmet varieties with premium toppings typically co …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.krispykreme.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US-listed.
- Is it better to get coffee at a doughnut shop or a traditional café?
- What are the best places to get fresh doughnuts and coffee near me?
- What’s the average price for a dozen gourmet doughnuts in the US?
- Are gourmet doughnuts worth the higher price compared to grocery store desserts?
- Do local cafes or national doughnut chains offer a wider variety of seasonal flavors?
- Where can I find specialty fall-themed bakery treats in the US?
- Why do doughnuts sometimes go stale quickly after bringing them home?
- What are some creative ways to serve doughnuts at a brunch or office meeting?
- Coffee shop vs bakery: which is better for fresh breakfast pastries?
- How should I store leftover pastries to keep them fresh for the next day?
- How can I use coffee shop catering options for a holiday party?
- How do sweet treat bakery boxes compare to pastry platters for group events?
- What are some alternatives to ordering glazed doughnuts for a dessert table?
- Is it cost-effective to cater events with doughnuts and coffee from specialty shops?
- Who offers sweet treats for online order and local delivery?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/krispykreme.com"><img src="https://aeo-audit.rezolve.com/us/badges/krispykreme.com.svg" alt="Overall score 40 of 100, US AI Visibility Study 2026" width="280" height="64"></a>