- Visibility0
- Citations0
- Sentiment50
- Site quality67
- AI readiness14
AI assistants do not name Kraft Heinz in any of their 60 answers to market questions. Its overall score is 22 out of 100, which ranks it 1,994th of 2,047 companies. Its website passes 2 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the consumer goods market: none named Kraft Heinz. AI assistants named it in none of 60 answers. The typical consumer goods company is named in 3.3% of answers. By how often it is named, Kraft Heinz ranks 77 of 118 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
The company is not named in this answer
“Popular nutrition-forward snacks available in US grocery stores”
A wide variety of nutrition-forward snacks are available in US grocery stores, catering to increasing health awareness and busy lifestyles. These options range from fresh produce to convenient packaged goods, with many brands focusing on whole-food ingredients and minimal processing.
Some popular categories and examples of nutrition-forward snacks include:
Whole Foods & Produce:
Fresh Fruit: Apples, bananas, and watermelon provide natural sugars, vitamins, and phytonutrients. They are low-fat and nutrient-dense options.
Vegetables with Dips: Carrot and celery sticks, bell …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 7 of 100 · 97% of checks could run · checked on October 5, 2026 · www.kraftheinzcompany.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Is it better to buy bulk snack packs or individual servings for a large household?
- What are some non-dairy beverage options in the packaged drinks category?
- What should you do if your jarred sauce separates or looks watery?
- What are practical solutions for stocking healthy grab-and-go breakfast items?
- Are premium packaged foods worth the higher price for nutrition and taste?
- How does pricing typically compare between organic packaged foods and regular options?
- How do shelf-stable meal kits compare to refrigerated prepared meals?
- What are the most popular packaged food and beverage products for quick home meals?
- Why do some ready-to-eat meals cost more at grocery stores than convenience stores?
- Popular nutrition-forward snacks available in US grocery stores
- How to tell if a packaged deli meat has gone bad before the expiration date?
- Best packaged food options for picnics and outdoor dining
- Packaged beverages vs. freshly squeezed juices: which is better for daily routines?
- Alternatives to canned soups for a fast, nutritious lunch
- Best family-friendly grocery items for convenient weeknight dinners
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.