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KENDRA SCOTT

kendrascott.com · Retail

Ranked 1,151 of 2,047 companies in the study

31Overall score
  • Visibility8
  • Citations1
  • Sentiment50
  • Site quality80
  • AI readiness50
What this means for KENDRA SCOTT

AI assistants name Kendra Scott in 5% of answers, which is a little less often than the typical company in retail at 6.7%. Its overall score is 31 out of 100, ranking 1,151st of 2,047 companies. The website passes 5 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the retail market: none named KENDRA SCOTT. AI assistants named it in 3 of 60 answers (5.0%). The typical retail company is named in 6.7% of answers. By how often it is named, KENDRA SCOTT ranks 339 of 640 in its sector.

Named by AI in
5.0%
3 of 60 answers
Share of mentions
13.6%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 3
Rank in its sector
386 of 640
by overall score, where the typical retail company scores 34
How KENDRA SCOTT compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
8

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score31
Ranks 386 of 640. Typical company: 34
Named in answers5%
Ranks 339 of 640. Typical company: 7%
AI readiness50
Ranks 114 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“Where can I shop for trendy pendant earrings and band rings online?”

You have several excellent options for finding trendy pendant earrings and band rings online. Here's a breakdown of retailers and styles to consider:

For Trendy Pendant Earrings:

Nordstrom offers a great selection of women's pendant earrings from top brands like Kendra Scott, Kate Spade, Baublebar, and David Yurman. You can find options in gold, silver, rose gold, and those featuring diamonds and other gemstones.

Etsy is a fantastic marketplace for unique and exquisite pendant earrings, including handmade designs. You can discover everything from recycled glass to delic …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
BaubleBar5Mejuri3Pandora3
Share of mentions

How the mentions in these answers were split between this company and its rivals

BaubleBar
35.3%
Mejuri
23.5%
Pandora
23.5%
KENDRA SCOTT
17.6%
Gorjana
0.0%
Alex and Ani
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
1/15
OpenAI
1/15
Perplexity
1/15
Claude
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

This website turned most of our scan away, so it has no level. Only 3% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.

Can an AI agent buy here?

We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.

  • UCPCould not check
  • ACPCould not check
  • AP2Not present
  • x402Not present
  • MPPCould not check
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtCould not check

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    study: 92.0%
  • SitemapCould not check

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    study: 5.5%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
  • AI bot rulesCould not check

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsCould not check

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 100 of 100 · 3% of checks could run · checked on October 5, 2026 · kendrascott-production.mobify-storefront.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 11 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*partly
  • ClaudeBot*partly
  • Anthropic-AI*partly
  • Google-Extended*partly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBot*partly
  • Claude-SearchBot*partly
  • PerplexityBot*partly
  • Applebotpartly
  • Amazonbotpartly
  • YouBot*partly
Answering questions
  • ChatGPT-User*partly
  • Claude-User*partly
  • Perplexity-Userpartly
  • DuckAssistBot*partly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

etsy.com
19
justdial.com
18
tiffany.com
11
jewlr.com
11
tradeindia.com
11
ajluxe.com
7
reddit.com
7
monicavinader.com
7
jeweltrendpro.com
7
shop.tiktok.com
7

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are some alternatives to engraved jewelry for unique gift ideas?
  • What are some creative ways to style layered necklaces for a casual outfit?
  • Where can I shop for trendy pendant earrings and band rings online?
  • What is the average price for personalized charm bracelets in the US?
  • Is it worth investing in limited-edition fashion jewelry for everyday wear?
  • Are there affordable options for birthstone jewelry that still feel special?
  • Are personalized jewelry gifts a good choice for milestone celebrations?
  • What are the best places to find personalized necklaces with initials or birthstones?
  • Charm bracelets vs. pendant necklaces: which is better for gifting?
  • How should I care for fashion jewelry to prevent tarnishing and maintain shine?
  • How can I incorporate huggie earrings and stacking rings for a statement look?
  • What can I do if my engraved ring arrives with a spelling error?
  • How do engraved jewelry pieces compare to birthstone styles in terms of personalization?
  • What other types of personalized accessories make popular gifts besides necklaces and bracelets?
  • Where can I find customizable watches if I want something more than just jewelry?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 31 of 100 badge for KENDRA SCOTT

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/kendrascott.com"><img src="https://aeo-audit.rezolve.com/us/badges/kendrascott.com.svg" alt="Overall score 31 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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