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JPMorgan Chase

jpmorganchase.com · Finance · JPM

Ranked 914 of 2,047 companies in the study

34Overall score
  • Visibility10
  • Citations0
  • Sentiment77
  • Site quality80
  • AI readiness21
What this means for JPMorgan Chase

AI assistants name JPMorgan Chase in 8.3% of answers, more often than the typical company in its sector. Its overall score is 34 out of 100, ranking 914th of 2,047. Its website passes 3 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the finance market: none named JPMorgan Chase. AI assistants named it in 5 of 60 answers (8.3%). The typical finance company is named in 3.3% of answers. By how often it is named, JPMorgan Chase ranks 57 of 205 in its sector.

Named by AI in
8.3%
5 of 60 answers
Share of mentions
11.9%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
63 of 205
by overall score, where the typical finance company scores 29
How JPMorgan Chase compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
10

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
77

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with finance

205 companies in this sector. The line on each bar is the typical company.

Overall score34
Ranks 63 of 205. Typical company: 29
Named in answers8%
Ranks 57 of 205. Typical company: 3%
AI readiness21
Ranks 82 of 205. Typical company: 21
What Gemini actually said

An answer that names the company

“What are the best global financial services firms for small business owners in the United States?”

For small business owners in the United States, several global and national financial services firms offer a wide range of products and services tailored to their needs. These firms often provide solutions for financing, banking, and payment processing.

Some of the best global and national financial services firms for small businesses in the U.S. include:

Major Banks with Strong Small Business Offerings:

JPMorgan Chase & Co. As the largest U.S. financial services firm by assets, JPMorgan Chase is a global leader in various banking sectors, including consumer and commercial bankin …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Wells Fargo6Morgan Stanley4Goldman Sachs3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Bank of America
40.5%
Wells Fargo
16.2%
JPMorgan Chase
13.5%
Goldman Sachs
10.8%
Morgan Stanley
10.8%
Citigroup (Citi)
8.1%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
2/15
Gemini
1/15
Perplexity
1/15
Claude
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.jpmorganchase.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

wise.com
23
bankrate.com
15
airwallex.com
12
nerdwallet.com
11
usbank.com
11
investopedia.com
11
builtin.com
9
smartasset.com
8
jpmorgan.com
8
ofx.com
7

In the study as S&P 500.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are some non-bank options for individuals seeking investment management?
  • What are the best global financial services firms for small business owners in the United States?
  • Typical fees for opening and maintaining personal accounts at large financial institutions?
  • What are the average advisory fees for wealth management services at global financial firms?
  • How can small businesses access lines of credit from multinational financial institutions?
  • Which financial institutions in the US are recognized for strong community impact initiatives?
  • How to resolve issues when a wire transfer at an international bank is delayed?
  • Alternatives to traditional financial institutions for business banking solutions in the US?
  • Is it worth opening a business account with a global financial services firm?
  • How do global investment banks compare to local credit unions for business banking needs?
  • Which financial institutions offer comprehensive investment and wealth management solutions for individuals?
  • What can you do if your account application with a large financial institution is taking too long?
  • Are larger financial institutions better for international wire transfers than regional banks?
  • Differences between wealth management firms and traditional retail banks for high net worth clients?
  • Best ways for institutional investors to manage diverse portfolios through a financial services provider?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 34 of 100 badge for JPMorgan Chase

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