- Visibility28
- Citations0
- Sentiment64
- Site quality67
- AI readiness14
AI assistants name Insulet in 13.3% of answers, which is more often than the typical company in the healthcare sector at 3.3%. Its overall score is 34 out of 100, ranking 898th of 2,047 companies and 29th of 105 in its sector. The website passes 2 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the healthcare market: none named Insulet. AI assistants named it in 8 of 60 answers (13.3%). The typical healthcare company is named in 3.3% of answers. By how often it is named, Insulet ranks 17 of 105 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
105 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What is the average monthly cost of tubeless insulin pump therapy in the US?”
Short answer
For most people in the U.S. with commercial insurance, ongoing out‑of‑pocket cost for a tubeless pump (Omnipod) is commonly reported as roughly $0–$50 per month (the manufacturer states most users pay <$30/month and pharmacy-channel averages cited <$50). (omnipod.com)
For people paying cash (no insurance or limited coverage), the monthly cost can be several hundred dollars to nearly $1,000/month depending on insulin, pod consumption, and supplier — many consumer reports est …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 65% of checks could run · checked on October 5, 2026 · www.insulet.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500.
- What is the average monthly cost of tubeless insulin pump therapy in the US?
- Pod-based insulin delivery systems vs. multiple daily injections: which is better for type 1 diabetes?
- Are smart pens a good substitute for tubeless insulin delivery systems?
- What are the best tubeless insulin delivery systems for active lifestyles?
- What are some alternatives to pod-based insulin pumps for insulin delivery?
- Why might a wearable insulin management device stop working suddenly, and how do I fix it?
- How do pod-based wearable insulin devices support diabetes management during exercise?
- Which wearable insulin management devices simplify diabetes care the most?
- Do wearable, tubeless insulin pumps offer enough benefits to justify the higher cost?
- Which innovative features should I look for in a wearable insulin pump?
- How do tubeless insulin pumps compare to traditional tubed pumps for daily use?
- Is it worth switching to a pod-based insulin delivery system for better diabetes management?
- What should I do if my tubeless insulin pod fails to deliver the correct dose?
- Are there any insurance options that help cover the price of wearable insulin management pods?
- Are tubeless insulin delivery systems suitable for children or teens with diabetes?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/insulet.com"><img src="https://aeo-audit.rezolve.com/us/badges/insulet.com.svg" alt="Overall score 34 of 100, US AI Visibility Study 2026" width="280" height="64"></a>