- Visibility42
- Citations4
- Sentiment64
- Site quality87
- AI readiness21
AI assistants name Instacart in 53.3% of their answers, much more often than the typical company in retail. Its overall score is 44 out of 100, ranking 121st of 2,047 companies. Instacart's website passes 3 out of 14 technical checks measuring how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Instacart. AI assistants named it in 32 of 60 answers (53.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Instacart ranks 16 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I order groceries online for curbside pickup near me?”
Many grocery stores offer online ordering with curbside pickup. Here are some popular options:
Walmart offers free grocery pickup for orders of $30 or more. You can choose your store, select your groceries, and then pick them up.
Aldi provides curbside pickup through their website, shop.aldi.us, with orders powered by Instacart.
Publix, primarily in the southeastern US, offers both delivery and curbside pickup via Instacart.
Albertsons allows you to order through their website for same-day delivery or pickup.
Kroger offers online grocery ordering and cu …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Not by itself. Instacart publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · www.instacart.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 7 AI crawlers by name. All others follow its general rules.
- GPTBotblocked
- ClaudeBotblocked
- Anthropic-AIblocked
- Google-Extendedblocked
- Applebot-Extendedblocked
- Meta-ExternalAgent*blocked
- FacebookBot*blocked
- Bytespiderblocked
- CCBotblocked
- Diffbotblocked
- Omgilibotblocked
- OAI-SearchBot*partly
- Claude-SearchBotblocked
- PerplexityBot*blocked
- Applebot*partly
- Amazonbotblocked
- YouBotblocked
- ChatGPT-User*partly
- Claude-Userblocked
- Perplexity-User*blocked
- DuckAssistBotblocked
- MistralAI-Userblocked
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Where can I order groceries online for curbside pickup near me?
- Can you get alcohol and home essentials delivered same day along with groceries?
- How can I resolve issues with wrong or damaged groceries in a curbside pickup order?
- What should I do if an item is missing from my online grocery delivery order?
- Are same-day grocery delivery memberships cost-effective for frequent shoppers?
- What are the best same-day grocery delivery services for fresh produce in the US?
- Grocery delivery vs. pickup: which option is faster and more affordable?
- What types of prepared meals can you order through grocery delivery services?
- What is the average delivery fee for same-day grocery delivery in the US?
- Is using a same-day grocery delivery app worth the service fees?
- Are there local options for last-minute grocery pickup outside of national platforms?
- What are affordable alternatives to using an app for same-day grocery shopping?
- What stores in my area offer online grocery ordering with quick delivery options?
- How does same-day grocery delivery compare to next-day scheduled delivery for household essentials?
- Do online grocery delivery platforms offer discounts or coupons for first-time users?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/instacart.com"><img src="https://aeo-audit.rezolve.com/us/badges/instacart.com.svg" alt="Overall score 44 of 100, US AI Visibility Study 2026" width="280" height="64"></a>