- Visibility13
- Citations0
- Sentiment50
- Site quality80
- AI readiness36
AI assistants name Insight Enterprises in 5% of answers, a bit more often than the typical company in its group. Its overall score is 31 out of 100, ranking 1,150th of 2,047. The company's website passes 5 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about its market: none named Insight Enterprises. AI assistants named it in 3 of 60 answers (5.0%). The typical company in its group is named in 3.3% of answers. By how often it is named, Insight Enterprises ranks 27 of 61 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
61 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which IT service providers are known for supporting cloud migration projects?”
Here are well-known IT service providers and consultancies that commonly run cloud-migration projects (grouped by type and with brief notes on strengths):
Global consulting & professional-services firms
Accenture — large-scale migrations, hybrid & multi-cloud strategy, application modernization, industry-specific solutions.
Deloitte — strategy, risk/compliance, large-enterprise transformation and integration.
PwC — cloud strategy, governance, and business transformation.
EY — cloud-enabled business transformation, risk and compliance focus.
KPMG — strategy, governance, and regulator …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 62 of 100 · 55% of checks could run · checked on October 4, 2026 · www.insight.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 9 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBot*blocked
- Anthropic-AIpartly
- Google-Extended*blocked
- Applebot-Extended*blocked
- Meta-ExternalAgent*blocked
- FacebookBot*blocked
- Bytespider*blocked
- CCBot*blocked
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbot*blocked
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US-listed.
- Which IT service providers are known for supporting cloud migration projects?
- How can US companies address cybersecurity challenges when using third-party IT service providers?
- Where can businesses find support for digital transformation projects in the US?
- What are the best ways to source IT hardware and software solutions for a mid-sized business in the US?
- How do managed IT services compare to break-fix support models?
- What are common issues businesses face when deploying new collaboration tools?
- On-premises vs cloud-based IT infrastructure: which is better for a growing organization?
- Should a company lease or buy technology equipment for its employees?
- What IT solutions are recommended for businesses transitioning to remote work?
- What are the typical costs of managed IT services for mid-sized US companies?
- What are alternative ways to procure business laptops without using large IT distributors?
- How can an organization streamline device lifecycle management across multiple offices?
- Is outsourcing IT support worth it for small businesses in the US?
- How do software licensing fees compare between subscription and perpetual models for businesses?
- What options exist for organizations seeking vendor-agnostic IT consulting services?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/insight.com"><img src="https://aeo-audit.rezolve.com/us/badges/insight.com.svg" alt="Overall score 31 of 100, US AI Visibility Study 2026" width="280" height="64"></a>