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Ibotta

ibotta.com · Technology · IBTA

Ranked 104 of 2,047 companies in the study

45Overall score
  • Visibility33
  • Citations0
  • Sentiment86
  • Site quality87
  • AI readiness36
What this means for Ibotta

AI assistants name Ibotta in 36.7% of answers, which is much more often than the typical company in the technology sector at 10%. Its overall score is 45 out of 100, ranking 104th of 2,047 companies. The Ibotta website passes 3 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the technology market: none named Ibotta. AI assistants named it in 22 of 60 answers (36.7%). The typical technology company is named in 10.0% of answers. By how often it is named, Ibotta ranks 37 of 273 in its sector.

Named by AI in
36.7%
22 of 60 answers
Share of mentions
28.2%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
27 of 273
by overall score, where the typical technology company scores 36
How Ibotta compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
33

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
86

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score45
Ranks 27 of 273. Typical company: 36
Named in answers37%
Ranks 37 of 273. Typical company: 10%
AI readiness36
Ranks 36 of 273. Typical company: 29
What Gemini actually said

An answer that names the company

“How do receipt-scanning rewards apps compare to automatic browser extension cash back tools?”

Receipt-scanning rewards apps and automatic browser extension cash back tools both offer ways to save money, but they operate differently and have distinct advantages and disadvantages. Many users find that using both types of tools strategically can maximize their savings.

Receipt-Scanning Rewards Apps

These apps allow you to earn points or cash by taking photos of your receipts after you make a purchase. They typically work for in-store purchases at any store, regardless of how you paid.

Pros:

Works at almost any store: You can often earn rewards from grocery stores, gas s …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Rakuten23TopCashback8Coupons.com2Shopkick1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Ibotta
30.1%
Fetch
28.8%
Rakuten
27.4%
TopCashback
9.6%
Shopkick
2.7%
Coupons.com
1.4%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
9/15
OpenAI
5/15
Perplexity
4/15
Claude
4/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · ibotta.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

fetch.com
18
shopback.com
15
rakuten.com
14
upside.com
14
reddit.com
13
finder.com
13
cnbc.com
12
apps.apple.com
11
thepennyhoarder.com
11
bankrate.com
10

In the study as US-listed.

Every question, and where the company came up (11 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How do cash back apps make money if they don’t charge users?
  • How do receipt-scanning rewards apps compare to automatic browser extension cash back tools?
  • Other ways to earn rewards besides using cash back platforms
  • Common issues with linking retailer accounts to cash back platforms and how to fix them
  • Best apps for earning rewards on pharmacy and grocery store purchases
  • Are there free cash back apps, or do they charge service fees?
  • Why didn’t my cash back from recent purchases show up in my rewards app?
  • Most reliable cash back platforms for online shopping in the US
  • How can families maximize savings on everyday shopping using cash back rewards?
  • What are the best cash back apps for groceries and everyday purchases?
  • Are performance-based promotion platforms effective for saving money on essentials?
  • Alternatives to cash back apps for saving on everyday purchases
  • Can you earn cash back when shopping at convenience stores?
  • Cash back rewards programs vs. loyalty points programs—what's the difference?
  • Is using a cash back app for in-store shopping really worth it?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 45 of 100 badge for Ibotta

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